Senior director – market marketing
job summary
* responsible for providing thought leadership in developing and executing a global marketing strategy aligned with the company's business objectives.
* guides and oversees regional marketing teams, fosters strategic partnerships with critical stakeholders, and directs the development of departmental vision and policies.
* holds accountability for marketing expenditure and functional budget, monitors critical kpis, aligns strategies across organizational functions, advises executive management, and represents the department at the executive level.
responsibilities
* provides thought leadership on the development and execution of a global marketing strategy aligned with the company's overall business objectives.
* guides and oversees provision of strategic direction to regional marketing teams to ensure a consistent global approach.
* leads development and nurturing of partnerships with critical customers, suppliers, and internal business units to support strategic market plans.
* oversees and directs the development of department’s long‑term vision, communications strategies, policies, and standards.
* provides leadership oversight on management of marketing expenditure, partner funding, and forecasting, and ensures adherence to the set budget.
* oversees critical kpis around content engagement and usage to inform marketing strategies, and measures campaign effectiveness while looking for optimization opportunities.
* holds full accountability for operational success, aligns strategies, and integrates activities with major organizational functions, setting policies and owning numerous measurable goals.
* guides and serves as a key advisor to executive management, influencing the strategic direction of the business, while also developing organizational policies and authorizing their implementation.
* represents the department before the executive management, ensuring availability of all the necessary resources and resolving any escalation.
education & experience – recommended
* four‑year or graduate degree in marketing, communications, business administration, or any other related discipline, or commensurate work experience or demonstrated competence.
* typically has 15+ years of job‑related and/or management experience, preferably in social marketing, content marketing and media, data‑led planning, or a related field.
preferred certifications
na
knowledge & skills
* analytics
* brand management
* brand marketing
* brand strategy
* branding
* customer relationship management
* data analysis
* digital marketing
* go‑to‑market strategy
* key performance indicators (kpis)
* market research
* marketing
* marketing communications
* marketing strategies
* new product development
* product marketing
* project management
* selling techniques
* social media
* thought leadership
cross‑org skills
* customer centricity
* prioritization
* resilience
* team management
* strategic thinking
impact & scope
* impacts entire business and influences company direction across multiple disciplines or areas of hp.
complexity
* uses input from managers and directors to inform strategy and achieve company goals and objectives.
disclaimer: this job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
hp, inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
for more information, review hp’s eeo policy or read about your rights as an applicant under the law here: “know your rights: workplace discrimination is illegal
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