This role will focus on optimizing channel partnerships, enhancing brand visibility, and supporting sales growth through innovative marketing programs tailored to the industrial channel and/or at an account level for national accounts.
job description key responsibilities
* develop and execute channel marketing strategies to support industrial account growth, including partner-specific campaigns, events, placements, and promotions.
* analyze market trends and partner performance to identify opportunities and implement data-driven strategies for improvement within the sales nam/kam.
* act as the liaison between internal teams (e.g., product, brand, sales) and channel partners to ensure alignment and drive joint marketing activities.
* coordinate and manage various activities related to promotions, special projects, and bids, optimizing operations and commercial reach.
* develop and execute promotional and commercial plans tailored for key national accounts.
* support bids and jss projects by providing price quotations and necessary details for participation.
* validate product availability with the supply team and communicate demand changes to optimize inventory and distribution.
* monitor and report on promo/program effectiveness, providing actionable insights to improve outcomes.
* foster strong relationships with sales partners, ensuring their needs are met and collaboration remains seamless.
qualifications
* strong understanding of b2b marketing strategies and tactics.
* working knowledge of demand planning and supply chain management, including forecasting and collaboration with supply teams to ensure product availability.
* moderate understanding of financial principles to evaluate cost-effectiveness and assess the impact of decisions on profitability.
* proven ability to analyze data, manage projects, and deliver measurable results.
* excellent bilingual communication and relationship-building skills.
* proficiency in microsoft, reporting and analytics software.
* ability to thrive in a fast-paced, collaborative environment.
preferred skills
* familiarity with industrial products/verticals, trends, and customer needs.
* experience managing partner networks or distributors.
equal opportunity employer minorities/women/protected veterans/disabled
primary function of this position is to commercialize sales and marketing programs within specified channel and to support channel-specific business building opportunities.
job description duties and responsibilities
* work within channel marketing team to identify, develop, commercialize and implement channel/customer specific programs (special packaging, promotions, events, marketing materials, flyers, brochures and displays).
* support channel & product team to develop and execute launch plans and marketing strategies for new product introductions/launches within channel of distribution.
* collect/develop and analyze sales reports and market feedback from internal sources, customer feedback, and other sources to identify key issues, trends, opportunities and market share growth/decline for use in marketing and sales planning purposes.
* assist and develop point of purchase material and displays to increase sales at the customer level.
* work with channel team and field sales to gain knowledge of customer interaction and sales process.
* assist in the development of annual business plan for channel/customer. Conduct competitive market analysis to formulate recommendations for channel plan including advertising and promotional strategies.
education and experience requirements
* requires a bachelor's degree, preferably in marketing, or business.
* minimum 2 years experience in a sales, and/or marketing.
* highly organized and very strong, proven project management skills.
* sound analytical skills and acute attention to details. Strong communication skills, persuasive and able to effectively communicate ideas.
* proficiency in pc skills including ms office and internet usage is required.
* ability to travel 30% of time.
equal opportunity employer minorities/women/protected veterans/disabled
overview
we are pepsico join pepsico and dare for better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place. Being part of pepsico means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries. Our product portfolio, which includes 22 of the world's most iconic brands, such as sabritas, gamesa, quaker, pepsi, gatorade and sonrics, has been a part of mexican homes for more than 116 years. A career at pepsico means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world. Know more: pepsicojobs join pepsico, dare for better.
responsibilities
* lead profitability analysis of actual and new products complemented with a performance follow up.
* ownership of salty brands such as: potato & mixes category (sabritas, ruffles, paketaxo, etc)
* be a business partner to different teams such as marketing, revenue management, sales and other finance team's providing financial visibility for decision making processes.
* give support with day-to-day analysis to find growth, efficiency and profitability opportunities.
* participate on several financial planning process' (forecast, s&op, and aop) to create the strategic plan that will allow pmf to increase sales and profit.
your impact
as mktg fin sr coordinator your responsibilities would consist of
* coordinate marketing and sales teams to reach sales commitment for each initiative and identify growth opportunities to not only be strategic, but also profitable.
* lead brand initiatives evaluation and follow up.
* develop financial models to create efficiency.
* create a forecast to achieve topline targets.
* analysis of weekly sales and it's difference vs plans.
* lead sales forecasting for specific brands.
* work with other financial areas, such as revenue management and sales finance, to create profitable initiatives and process optimization.
* give a constant follow up of brands performance in order to assure dpaar commitment in aop.
qualifications
* education: economics, engineering, finance or similar
* ability to evaluate macro-economic changes and its impact on the business environment
* able to design and implement strong financial models and scenarios
* know how to create financial models (excel abilities), powerbi, and others
* fluent in english (90-100%)
what can you expect from us
* opportunities to learn and develop every day through a wide range of programs.
* internal digital platforms that promote self-learning.
* development programs according to leadership skills.
* specialized training according to the role.
* learning experiences with internal and external providers.
* we love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
* financial wellness programs that will help you reach your goals in all stages of life.
* a flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
* and because your family is also important to us, they can also enjoy benefits such as our wellness line, thousands of agreements and discounts, scholarship programs for your children, aid plans for different moments of life, among others.
we are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.
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