B2b marketing lead
job description:we're seeking a seasoned b2b marketing leader to drive demand generation, brand positioning, and merchant engagement efforts.
the ideal candidate will lead multi-channel marketing initiatives, foster long-term relationships, and act as a bridge between sales, partnerships, and brand teams.
key responsibilities:
- develop data-driven strategies for resource allocation, channel prioritization, and messaging.
- create commercial enablement assets based on customer journeys and segmentation.
- manage end-to-end inbound and outbound marketing campaigns (whitepapers, paid media, seo, linkedin ads).
- build and optimize lead conversion landing pages and track performance through analytics tools.
- use funnel metrics and attribution models to measure and improve lead quality and pipeline conversion rates.
- collaborate with kams/hunters and operations teams to co-create onboarding, engagement, and retention strategies.
- launch merchant activation programs like jbps.
- manage ongoing merchant communications (newsletters, product updates, new features).
requirements:
- 12+ years of experience in b2b marketing, ideally in fintech, saas, e-commerce, or retail tech.
- strong analytical mindset, interpersonal skills, creativity, and storytelling ability.
- technical skills: g-suite (or office), crm.
- academic background in marketing, advertising, communications, data analytics, or related fields.
nice to have:
- experience in performance marketing (google ads, meta, linkedin).
- experience with customer marketing and loyalty programs.
languages:
- native spanish.
- advanced english.