The social media & marketing specialist position requires cross-functional teamwork, strategic planning and exemplary dedication to the vergara miller law firm's core value statement of family comes first and we treat our clients like family.
we change families' lives.
the position requires initiative, a strong work ethic, and keen attention to detail.
as a key driver of the firm's public image, the marketing specialist plays a crucial role in developing and executing marketing strategies that align with the firm's mission.
this position demands close collaboration with the team to analyze and optimize the firm's marketing processes, identify inefficiencies, implement improvements, and enhance overall efficiency and productivity.
the role involves streamlining the firm's digital presence and marketing efforts to ensure top performance and exemplary dedication to the vergara miller law firm's mission of "changing people's lives."Below are the roles and responsibilities in order to comply with performance expectations, company vision, and continuous improvement.core valuescommit to the cause100 x 100make it happenbreak the ceilingskills required:strategic thinking : ability to develop and execute comprehensive marketing strategies that align with the firm's goals and mission.digital marketing expertise : proficiency in seo, sem, social media management, content marketing, email marketing, and ppc advertising.creative design skills : experience with graphic design tools like adobe creative suite (photoshop, illustrator, indesign) and video editing software.content creation : strong writing and storytelling skills to create engaging content that resonates with the target audience across various platforms.data analysis : ability to analyze marketing data, track campaign performance, and make data-driven decisions to optimize marketing efforts.project management : strong organizational skills to manage multiple projects simultaneously, meet deadlines, and coordinate with different teams.communication skills : excellent verbal and written communication skills to effectively convey ideas, collaborate with team members, and engage with clients.problem-solving ability : resourceful in identifying marketing challenges and devising creative solutions to overcome them.adaptability : flexibility to adapt to changing market trends and adjust marketing strategies accordingly.team collaboration : ability to work collaboratively with different departments within the firm to ensure consistent messaging and brand alignment.knowledge of marketing tools : proficiency in using marketing automation tools (e.g., hubspot, mailchimp), analytics platforms (e.g., google analytics), and crm software.time management : strong ability to prioritize tasks, manage time effectively, and ensure timely execution of marketing campaigns.customer-centric approach : understanding of client needs and the ability to tailor marketing efforts to enhance client engagement and satisfaction.brand management : experience in maintaining and enhancing brand identity across all marketing channels.budget management : ability to manage marketing budgets, allocate resources efficiently, and maximize roi on marketing activities.responsibilities:strategic planning and reportingplan, create, and update weekly, monthly, and yearly social media strategies with proposed events.advise the executive team of new ideas and opportunities based on the planning process.hold weekly management discussions to review reports, share ideas, and suggest improvements.meta managementmanage the facebook page to maintain relevance.share fb lives during live events to groups.create and schedule content (up to 6 posts per day) after founding attorney's review.use chopped video branding by cutting up fb lives and reposting.post instagram reels, stories, and feeds, maintaining a checkerboard strategy for photos.answer question boxes by video at night and post on ig the next day.block/hide negative comments.media management: google & youtubemanage and optimize google ads campaigns.develop and execute a youtube content strategy that aligns with the firm's marketing objectives.plan, script, and oversee video production, ensuring high-quality and consistent branding.generate and analyze reports on traffic, behavior, and conversions.google my business, optimize and update the gmb profile, monitor gmb insights for performance.stay updated on youtube and google trends, tools, and best practices to maintain channel competitiveness.monitor website health via google search console.tag managementimplement and manage google tag manager.set up and review tags for tracking, collaboration & reportingprepare and present reports on google management activities.audience engagementblock/restrict/hide negative comments ("haters").track audience engagement from ad campaigns and report trends to the management team.collaborate with the sales supervisor, social media community manager, legal executives, and sales team to identify trends.manychat integrationensure manychat is connected to ad campaigns, messenger, and g-sheet.capture all data (name, phone number, date) on g-sheet and scrub for duplicates.