Role: Cold Caller
Hours: 8am - 5pm Mountain Standard Time
Rate: $700 USD per month + commission
Earn up to $3,700/month—just 20 to 60 verified appointments can get you between $1,700 and $3,700, based on performance!
Lago is on a mission to build a world-class outbound sales engine — and we’re looking for driven, sharp, and ambitious Cold Callers (Sales Development Representatives) to help us get there.
This isn’t your average cold calling job. You’ll be prospecting with purpose — sparking real conversations, uncovering digital marketing needs, and booking qualified appointments that our Account Executives can close.
Forget robotic scripts — we’re looking for strategic communicators who think on their feet, understand the digital landscape, and know how to turn curiosity into conversions. If you're energized by performance targets, thrive in fast-paced environments, and want to grow in a company that rewards results, this is your stage.
Key Responsibilities
Conduct high-volume outbound cold calls to U.S.-based prospects
Diagnose potential clients’ digital marketing needs and propose relevant service pathways
Set a minimum of 1 qualified appointment per business day with a target of 10–15 per 3-week ramp-up period
Perform independent research to better understand client industries and pain points
Log activity and results in CRM (Apollo)
Collaborate with team members, including Senior SDRs, for training and continuous performance improvement
Participate in daily check-ins and team standups
Requirements
Proven experience in cold calling, outbound sales, or B2B lead generation
Strong communication skills in English with neutral to minimal accent
Understanding of digital marketing concepts: SEO, Google Ads, Local Service Ads, and basic web principles
Ability to adapt talk tracks and think critically — no rigid scripts
Comfortable receiving and implementing feedback
Self-starter with a strong work ethic and accountability
Stable internet connection, quality headset, and backup power preferred
Preferred Qualifications
Experience working in or selling performance digital marketing services
Background in Google services or experience working with SEO, PPC, or Meta ads
Prior use of tools like Apollo, HubSpot, or similar CRMs
Compensation & Performance Structure
Activity-Based Bonuses and Performance-Based Commission on top of base pay
3-Week Probationary Period with clear performance benchmarks:
Must hit 10–15 appointments in the first 15 business days to pass probation
Ongoing evaluation using scorecards and call metrics via Apollo dashboard
Benefits
Remote Work:
Work from anywhere—our team is general, and we value work-life balance.
Growth Opportunities:
As a key player i you’ll have the chance to shape your role and grow with us.
Innovative Culture:
Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to
Lago’s Confidentiality and Non-Circumvention Agreement
. This ensures a respectful and professional experience for everyone involved.
📌 Senior Outbound Sales Specialist
🏢 Lago
📍 Tuxtla Gutiérrez