This is a remote position.
job description: sales development
representative (sdr)
position: full-time
department: sales
reports to: senior sales/account manager
location: remote (u.s. based)
about mo better entertainment (mbe)
mo better entertainment (mbe) provides music educational fitness and cultural programming
to senior living communities across the mid-atlantic region. We currently serve 200
communities and are scaling toward major multi-state expansion. Our mission is to enrich the
lives of older adults through high-quality reliable and joyful experiences.
we are growing rapidly and building a high-performing sales team to support our expansion to
$5m annual revenue.
role overview
the sales development representative (sdr) is responsible for generating qualified leads and
booking sales appointments for our senior-level sales team. This is a high-activity outreach role
focused on contacting activity directors executive directors and regional leadership within
senior living communities.
you will be the first point of contact shaping the impression prospects have of mbe and playing
a key role in expanding our reach across new states and communities.
key responsibilities
conduct high-volume outbound outreach (email phone linkedin hubspot sequences)
to senior living communities.
qualify leads based on budget needs scheduling frequency and decision-making
authority.
book discovery calls and demos for the senior sales representative.
maintain accurate and timely crm records in hubspot.
follow up consistently with open opportunities and nurture cold or dormant accounts.
understand mbes programming offerings to clearly articulate value and suitability to
prospective clients.
meet or exceed weekly and monthly kpis (calls emails booked meetings sqls).
collaborate closely with the sales team to refine messaging identify lead patterns and
improve targeting.
represent mbe with professionalism empathy and strong communicationcritical
given our clients serve older adults.
requirements
required qualifications
13 years of sales experience (sdr inside sales or bdr) preferably in:
b2b services
healthcare / senior living
education wellness fitness or entertainment programs
proven success hitting outreach and meeting-setting kpis.
strong written and verbal communication skills.
experience using crm software (hubspot preferred).
ability to work independently manage time effectively and stay highly organized.
comfortable making outbound calls and following structured outreach cadences.
preferred qualifications
experience selling to senior living or healthcare decision-makers.
background in community engagement wellness education or recreation services.
prior remote work experience.
familiarity with hubspot workflows sequences and sales automation.
key performance indicators (kpis)
daily outreach: 60100 total touches (mix of calls emails linkedin).
meetings booked: 610 per week.
sql conversion rate: 2030%.
crm hygiene: 100% of activities consistently logged.
success profile
the ideal candidate is:
energetic resourceful and self-motivated
comfortable in a mission-driven environment
strong at empathetic communication
able to handle a volume-based sales rhythm
coachable and eager to grow into a full-cycle sales role over time