*in-house seo specialist*
*only english resumes will be considered.
*
*location*: remote
*department*: marketing / growth
*reports to*: head of marketing / cmo
as our *in-house seo specialist*, you'll drive *organic growth and discovery* across our website, blog, and campaigns — ensuring sterling forever is seen by the right audience at the right time.
you'll work at the intersection of *fashion, content, and data*, optimizing copy, product pages, landing pages, and campaigns while collaborating closely with creative, marketing, and ecommerce teams.
if you love *making a brand more discoverable while maintaining its style and personality*, this is your role.
*what you'll do*
*seo & content strategy*
- own sterling forever's seo strategy to grow *organic traffic, brand awareness, and ecommerce revenue*.
- conduct keyword research and competitor audits to uncover creative opportunities for product pages, gift guides, blogs, and landing pages.
- optimize copy and content while keeping the *brand's voice stylish, approachable, and aspirational*.
- collaborate with creative and copy teams to ensure seo efforts amplify the *fashion-forward storytelling* behind each collection.
*technical seo*
- monitor website health and performance using *google search console, ahrefs, semrush*, and other tools.
- identify and fix technical seo issues: crawl errors, site speed, redirects, indexing, and structured data.
- partner with developers on *site architecture, internal linking, and product schema* to ensure search performance supports both growth and ux.
*creative collaboration*
- work closely with marketing, creative, and ecommerce teams to ensure seo is baked into *product launches, campaigns, and seasonal collections*.
- provide insights on trends and audience search behavior to influence content planning, blog topics, and collection storytelling.
*analytics & reporting*
- track kpis: organic traffic, keyword rankings, conversion rate, and search-driven revenue.
- conduct a/b tests and analyze results to refine content strategy and seo tactics.
- provide actionable insights to marketing leadership to align seo with broader brand growth goals.
*what you'll bring*
- 5+ years seo experience, ideally in *fashion, beauty, jewelry, or lifestyle dtc brands*.
- strong understanding of *on-page, technical, and off-page seo* best practices.
- experience with tools like google analytics, search console, semrush, ahrefs, screaming frog, or similar.
- data-driven mindset with a *creative lens* to maintain brand tone in seo efforts.
- excellent communicator who can collaborate across creative, marketing, and ecommerce teams.
- passion for *fashion, trends, and making a brand discoverable* online.
*bonus points*
- experience with *shopify or shopify plus*.
- familiarity with structured data, site migrations, and technical seo audits.
- some html/css knowledge to implement on-page optimizations.
- experience building creative, fashion-forward content strategies that drive organic traffic.
*success looks like*
- sterling forever is consistently *discoverable by trend-conscious shoppers* in search.
- product pages, blogs, and landing pages rank for relevant, high-intent keywords while reflecting the *brand's voice and style*.
- technical seo is seamless, keeping the site fast, healthy, and user-friendly.
- measurable growth in *organic traffic, conversions, and repeat customer engagement*.
pay: from $37,* per month