We are looking for a loyalty manager (loyalty & customer engagement) to join grupo axo if you're passionate about data-driven loyalty strategies, customer retention, and leading dynamic teams, this opportunity is for you. &##lead and coordinate the crm team, ensuring strategic execution and high-quality deliverables. Manage the crm operation and sap, ensuring data quality and seamless integrations. Analyze core kpis: retention, frequency, engagement, and campaign performance. Partner with marketing, brands, e-commerce, analytics, and retail to align business priorities. Manage relationships with crm agencies, tech partners, and external stakeholders. &##solid experience in crm, loyalty, or customer engagement, including at least 1-year leading teams. Strong analytical mindset, strategic thinking, and commercial sensitivity. Experience with google analytics, sap cortex, and salesforce (nice to have). Advanced english — required. If you're driven by creating meaningful customer experiences, leading high-energy teams, and generating real impact—we'd love to meet you.