Overview
senior head of digital marketing (paid media) role at tlnt. We’re a people-first organization partnering with top u.s. companies to help them grow by attracting exceptional talent. A fast-growing luxury essentials brand is redefining everyday essentials with timeless craftsmanship, sustainable materials, and uncompromising quality. Designed and produced in the usa with ethically sourced organic cotton, every piece reflects a commitment to responsibility and timeless style. This role is built for a hands-on strategist who loves testing, optimizing, and scaling campaigns, while shaping the long-term digital marketing playbook. This is a remote opportunity with a us-based company.
what you’ll do and need the role to achieve growth through paid media excellence.
what you’ll do
* own, manage, and scale all paid media channels with meta as the primary driver and google as secondary, while testing pinterest, tiktok, bing, and other emerging channels.
* design and execute a disciplined full-funnel acquisition strategy focused on profitable growth (cac/ltv).
* build and run a structured testing roadmap (audiences, creative, bidding, placements).
* be hands-on in ads manager/google ads from day one — setting up, launching, and optimizing campaigns directly.
* manage external agencies short-term, but gradually reduce dependency as in-house capability grows.
* implement reporting dashboards for cac, mer/roas, and ltv: cac that allow real-time decision-making.
* report directly to the ceo, with full accountability for acquisition kpis.
* 90 day goals: audit all active channels and agency performance. Deliver a clear growth plan with cac/ltv targets and weekly testing cadence. Launch 2–3 new, high-impact campaigns on meta/google with measurable early results. Stand up dashboards for real-time cac/roas reporting.
* 180 day goals: be profitably increasing ad spend month-over-month while maintaining cac/ltv discipline. Establish a clear, scalable path to doubling customer acquisition. Build a repeatable paid media playbook tailored to our brand segments (a01, a02, j02). Restructure agency relationships and begin making the first key in-house hires.
* long-term success (12–18 months): drive predictable, profitable acquisition that contributes to the company’s run-rate goal of $30m revenue with 20% ebitda in 18 months. Establish tctc as a category leader with disciplined paid media operations. Lead a small, high-performing acquisition team while staying close to the work.
what you need
* 7+ years of hands-on experience managing paid media for dtc e-commerce.
* deep expertise in meta ads with proven ability to profitably scale spend.
* strong working knowledge of google ads; experience with pinterest, tiktok, and bing is a plus.
* proven track record managing $1m+ annual ad spend with strict cac/ltv targets.
* comfortable being both operator (player) and strategic leader (coach).
* strong analytical mindset with experience building dashboards and acting on data.
* ai-first mindset: curious and eager to experiment with new tools that enhance media buying efficiency and insight.
* hungry, hardworking, curious — thrives in a lean, entrepreneurial environment where accountability is clear.
salary & perks
* this is a full-time, long-term position.
* the position is immediately available and requires entering into an independent contractor agreement.
* work from home.
* monday through friday, 8:00 a.m. to 5:00 p.m. (+/- 1 hour accepted) - pst.
seniority level
* director
employment type
* full-time
job function
* marketing
industries
* retail apparel and fashion
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