.join to apply for the organic growth lead (remote mexico) role at directive2 weeks ago be among the first 25 applicantsjoin to apply for the organic growth lead (remote mexico) role at directiveat directive, we're always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.directive consulting is the performance marketing agency for saas and tech companies.
we use customer generation (a marketing methodology developed by us) which focuses on sqls and customers instead of traditional metrics like mqls.
we offer paid media, seo/content, cro, and video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their sql targets, every time.please note- this role is titled content marketing strategist internally*the content strategists and sr content strategists are a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders.
the strategists are responsible for more enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.the ideal candidate must have a deep understanding of content strategy, along with a strong foundation in technical seo, including site audits, structured data, and core web vitals.
they should be able to seamlessly blend technical insights with content initiatives to drive organic growth and maximize search visibility.roles and responsibilitiesstrategic excellence and best practicesdevelop and implement custom marketing strategies aligned with client goals and directive best practices.utilize project phases, historical performance, and ongoing campaigns to optimize strategies over time.collaborate with associate directors (asds) to address roadblocks and ensure strategic alignment.craft creative briefs and ideate compelling content campaigns based on competitor and audience insights.apply proven frameworks such as ltv modeling, customer generation, share of serp, and content production.goal settinganalyze data from sources like google analytics, crm systems, semrush, and ahrefs to establish measurable client goals.collaborate with asds to review and finalize goals before presenting them to clients.project managementoversee execution of strategies, ensuring tasks are assigned, tracked, and completed on time.utilize asana to manage workflows, delegate tasks to specialists, and monitor progress.partner with content writers, designers, and project managers to deliver high-quality campaigns that meet client expectations.internal and external communicationact as the main point of contact for clients, building strong, trust-based relationships