Role's missionthe b2b marketing manager leads demand generation strategy, brand positioning, andmerchant engagement efforts.
the primary objective is to attract and convert strategicmerchants, strengthen aplazo's reputation as a key business growth partner, and foster long-term relationships through multi-channel marketing initiatives.
this role acts as a bridge betweensales, partnerships, and brand teams, ensuring a consistent and impactful merchant experienceacross all touchpoints.key responsibilitiesb2b marketing strategydesign and execute the annual b2b marketing plan aligned with gmv growth andacquisition goals.develop data-driven strategies to guide resource allocation, channel prioritization, andmessaging.create commercial enablement assets (playbooks, pitch decks, videos, one-pagers)based on insights from customer journeys and segmentation.demand generationmanage end-to-end inbound and outbound marketing campaigns (whitepapers, paidmedia, seo, linkedin ads).
build and optimize lead conversion landing pages and track their performance throughanalytics tools.use funnel metrics and attribution models to measure and improve lead quality andpipeline conversion rates.merchant relations & activationco-create onboarding, engagement, and retention strategies with kams/hunters andoperations teams.launch merchant activation programs like jbps.manage ongoing merchant communications (newsletters, product updates, new features).
events & partnershipscurate, plan, and execute owned events (networkings, panels, product demos).
coordinate participation in trade shows, industry forums, and partner events.ensure strong brand presence and materials for both in-person and digital events.b2b brand & prbuild and scale b2b presence on core channels (linkedin, tiktok, company blog).
collaborate with pr to position aplazo as a thought leader in the bnpl ecosystem.create editorial content such as success stories, interviews, and industry insights.tools & analyticscollaborate with crm and operations teams.analyze campaign, event, and channel performance metrics.conduct advanced segmentation and database enrichment.budget optimizationsupport internal stakeholders to accelerate opportunities, activate accounts and support merchants management.requirementsmust have- experience: in b2b marketing, ideally in fintech, saas, ecommerce, or retail tech.
- years of experience: +12 years- technical skills: g-suite (or office), crm,- soft skills: strategic thinking, strong analytical mindset, interpersonal skills, creativity,and storytelling ability.
- academic background (studies or certifications): degree in marketing, advertising,communications, data analytics, or related fields.nice to have- experience in performance marketing (google ads, meta, linkedin).
- experience with customer marketing and loyalty programs.languages:- native spanish.
- advanced english (required for content development and stakeholder communication).
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