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Paid media specialist

Álvaro Obregón, D.F.
Verqor
Publicada el 1 julio
Descripción

*vacante para la empresa verqor en jardines del pedregal -álvaro obregón, ciudad de méxico*:
*key responsibilities*
- paid campaign management
- create, manage, and optimize facebook ads and other paid social media campaigns to meet lead generation and engagement objectives.
- develop campaign strategies, set budgets, and monitor performance metrics to ensure roi.
- a/b test creatives, headlines, and ctas to improve campaign effectiveness.
*content management*
- plan, schedule, and publish content across all social media channels, including facebook, instagram, linkedin, twitter, and tiktok.
- create engaging and visually appealing posts that reflect verqor's brand identity and voice.
- stay up to date on trends and best practices to keep content fresh and relevant
- content creation & design
- create visuals, graphics, and short-form videos for campaigns.
- write compelling captions, copy, and stories that drive audience engagement.
*data analysis & reporting*
- track, measure, and analyze campaign results using tools like meta ads manager, google analytics, and other platforms.
- prepare weekly and monthly performance reports with actionable insights to optimize future strategies.
*community engagement*
- monitor, respond to, and engage with followers and potential clients across all platforms.
- build and maintain a strong online community by addressing inquiries and fostering meaningful connections.
*trend monitoring*
- keep updated on industry trends, platform updates, and competitor activities.
- proactively suggest innovative approaches to enhance verqor's digital presence.
*cross-functional collaboration*
- work closely with the marketing and sales teams to align social media efforts with overall business objectives.
- support promotional activities, such as events and partnerships, through social media campaigns.
*qualifications*
- experience:2-3 years of experience in social media management and paid campaign execution, preferably in b2c and b2b2c sectors.
*skills*:
- proficiency in facebook ads manager and other social media ad platforms.
- strong knowledge of analytics tools (e.g., meta insights, google analytics)
- proficiency in design tools like canva or adobe creative suite (photoshop, illustrator).
- exceptional writing and communication skills in both english and spanish
- video editing skills are a plus.
*education*:
- bachelor's degree in marketing, communications, or a related field is preferred
*soft skills*:
- creative thinker with attention to detail.
- strong analytical skills and data-driven mindset.
- ability to multitask, meet deadlines, and adapt to a fast-paced environment.
- independent worker
*this vacancy is hybrid in south cdmx*
*nível de educación deseada*:
superior - titulado
*nível de experiência deseada*:
nível medio
*función departamental*:
marketing / rrpp / comunicación
*industria*:
servicios financieros
*habilidades*:
- meta
- google ads

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