Job description
we are seeking a highly skilled social media marketing professional to spearhead our online presence.
this role involves developing and implementing a comprehensive social media strategy to enhance brand awareness and drive engagement with our target audience in the business process outsourcing sector.
the ideal candidate has a deep understanding of social media trends and best practices, and excels at creating compelling content that resonates with diverse audiences.
you will work closely with cross-functional teams to align social media initiatives with overall marketing goals and objectives.
main responsibilities:
* develop a social media strategy that aligns with business objectives and enhances brand reputation.
* manage and grow our social media presence across platforms.
* create high-quality engaging content including graphics, videos, and posts that reflect our company's voice and values.
* analyze social media performance using analytics tools and provide insights to optimize strategies.
* maintain industry knowledge by monitoring trends and competitor activities.
* collaborate with the marketing team to support campaign initiatives and ensure strategic alignment.
* foster community engagement by responding to comments and messages.
* support recruitment marketing efforts by showcasing our company culture through social media.
* conduct social media audits and experiments to test and adapt strategies.
required skills and qualifications:
* bachelor's degree in marketing, communications, or related field.
* 3-5 years of experience in social media marketing, content creation, or digital marketing.
* proficient in social media platforms and analytics tools such as hootsuite and google analytics.
* strong writing and editing skills with an eye for visuals.
* experience in creating social media campaigns and evaluating their effectiveness.
* excellent communication and interpersonal skills.
* ability to work collaboratively in a fast-paced environment and meet tight deadlines.