Job description summary
the role of manager scientific writing involves updating / creating and reviewing scientifically / medically accurate content for commercial and medico-marketing assets such as newsletters, rtes, civics, social media posts, websites, digital and print brochures, banners, etc. This person will be required to update the content for existing / new assets for novartis brand / products such that they reflect the most recent changes to important safety information (isi) / prescribing information (pi) / other reference documents. These updates need to be consistent with the stringent mlr guidelines and specifications (medical- legal-regulatory). This role will be a part of studio operations and will have to demonstrate strong collaboration with colleagues across all novartis sites (india, us, ireland and mexico), operate in a metricized environment, maintain highest quality standards, and live novartis values and behaviours every day.
job description
key responsibilities:
* develop and review scientifically accurate, engaging, and compliant promotional materials including icvas, brochures, digital campaigns, emails, social media posts, banners etc.
* ensure messaging is consistent with brand strategy and aligned with approved product positioning.
* partner with cross functional teams including creative to plan and execute content strategy across the brand journey stages in different platforms.
* support omnichannel content planning by identifying opportunities to repurpose scientific content for multiple formats and platforms targeting different audiences.
* contribute and develop to modular content models.
* monitor and interpret label updates and ensure timely content revision across all promotional assets.
* liaison with editorial, creative and regulatory teams to ensure alignment of promotional content with latest approved label.
* manage and mentor junior writers, providing guidance and training on commercial writing, label integration and compliance standards.
* develop and maintain label update checklists, to ensure consistency of the updates across materials.
* partner with scientific writers, creative and digital teams to ensure efficient, high-quality content development workflows.
essential requirements:
* advanced degree in life sciences, pharmacy, medicine or related field.
* 7+ years of experience in scientific writing with a strong focus on promotional material, content planning and label updates.
* in-depth understanding of promotional scientific communications, clinical data interpretation, and pharmaceutical regulations.
* familiarity with promotional content review systems and relevant codes.
* strategic mindset with ability to contribute to content planning and campaign design.
* excellent written and verbal communication skills.
* ability to work cross-functionally in matrix environment with high attention to detail and timelines.
* exposure to global content localisation/adaptation
* understanding of omnichannel marketing and modular content
skills desired
agility, analytical thinking, brand awareness, building construction, business analytics, cross-functional collaboration, digital marketing, marketing strategy, media campaigns, sales, stakeholder engagement, stakeholder management, strategic marketing, waterfall model