Analysis and diagnosis of market factors for all assigned nameplates.
Develop and maintain competitive product cycle plan, communicate changes to main stakeholders and coordinate development of related actions.
Address potential cycle plan weaknesses, market/ competitive issues, and white space opportunities.
Provide information to develop pricing strategy (comparison analysis, mix and trim spiders)
manage all product program milestone and present on behalf of mexico team at program and na reviews.
Define and follow up pre-production vehicles requirements
aligned cross functional teams to accomplish all the milestones required to bring new models to mexico.
Publication of ordering guides as required. Follow product changes and update offerings as needed.
Validate the product sign off at manufacturing plant
work with consumer marketing manager to develop communication strategy (key messages and features, brochures, web information release, sales review, brand plans, media and retail variable marketing plans).
*qualifications*:
bachelor’s degree in marketing, finance or industrial engineering
analytical mind set to interpret statistical data
task-oriented person.
Ability to lead cross-functional teams
project management skills
teamwork & interpersonal skills to build strong relationships between teams
attention to details
knowledge of communication and market research techniques as well as basic finance concepts.
Advance knowledge of microsoft office knowledge (word, excel and power point).
Planning skills
advanced oral and written english.
Knowledge of product, automotive industry (segments, competitors), pdl, ordering guide or scheduling.