We are seeking a senior sem specialist to lead our paid search, shopping, and performance max campaigns. The ideal candidate will have hands-on experience driving performance efficiency across b2b and b2c campaigns, with a strong command of campaign optimization, analysis, and reporting. key responsibilities: * manage paid search, shopping, and performance max campaigns from planning and execution to optimisation and reporting * conduct keyword research, ad copy buildouts, automated bid strategy, copy, and landing page test development * analyse campaign performance based on goal/kpi, identify issues, and propose ideas for optimizations * monitor campaign performance, identify trends, and analyse the drivers behind those and opportunities to optimise * manage pmax and shopping campaigns with granular level optimisation at asset level, product, ad and ad group level required skills and qualifications: