Paid media manager job summary:
paid media manager
this is a key role for an experienced paid media manager to join our team at cobaltotalent. As a paid media manager, you will be responsible for planning, creating, optimizing and analyzing search campaigns, display advertising, social ads, remarketing, native advertising, connected tv, streaming radio and podcasts.
you must have 3-5 years of experience in managing paid media for client accounts and helping them grow. We work to impact the legal industry through innovation and education around marketing and business strategy.
* strategy development and execution of paid marketing strategies that align with client goals.
* ongoing research and testing of unique ways to obtain results by proposing new tactics that could positively influence client growth and goal achievement.
* set up tracking of conversions across google analytics, facebook ads, google ads and new and emerging platforms to accurately track results.
* ongoing ad optimization across all platforms, including strategic campaign recommendations, budget allocation, keyword research, audience targeting, ctr, conversion rate and more.
* work with our internal design team on the creation of ad creatives for all ad platforms.