*senior lifecycle & marketing automation lead*:
*team*: growth / marketing
*type*: full-time, remote (americas time zones preferred)
*reports to*: director of marketing
*transform the customer journey with automation and data.*
if you thrive at the intersection of strategy, systems, and growth, this role is built for you.
What you'll do
- develop and launch full-funnel lifecycle journeys using hubspot or highlevel
- implement and manage workflow automation using zapier or make, integrating with crms, analytics tools, and data warehouses
- create lead scoring, revenue alerts, and behavior-based triggers to optimize conversions
- run funnel and cohort analyses in google sheets or bigquery; report insights to leadership
- align cross-functionally on campaign timing, attribution logic, and conversion goals
- vet and implement new tools, especially in ai and predictive analytics, to optimize performance
- coach junior team members on automation best practices
what you bring
- 3+ years of experience in lifecycle marketing or marketing automation roles (saas or tech-enabled services preferred)
- advanced knowledge of hubspot or highlevel (including workflows, custom objects, and reporting)
- expertise in zapier or make (complex logic, error handling, webhooks)
- strong analytics skills—pivot tables, sql basics, and funnel math
- a proven ability to improve lifecycle kpis like open/click rates, cvr, and retention
- experience managing at least one direct report or pod
first 90 days
- audit current automations and present a roadmap focused on improving lead-to-close performance
- replace all manual campaign tasks with scalable automations
- create a live dashboard to track lifecycle metrics for leadership