Location
mexico city, mexico.
job schedule
full-time.
education requirement
bachelor's degree in marketing, communications, journalism, english, or a related field.
role overview
as a content analyst, you will shape brand narrative across latin america by collaborating with writers, designers, and video-makers to produce ads, social media posts, emails, and other marketing materials. You will drive customer connection and support nissan's growth in the region.
typical day
* drive content creation by partnering with writers, designers, and video creators to deliver engaging marketing materials across digital, social, email, and advertising channels.
* shape content strategies that resonate with customers, developing ideas that reflect brand priorities, market dynamics, and audience needs across latin america.
* elevate content quality by reviewing drafts, offering constructive feedback, and ensuring consistency with nissan's brand voice and guidelines.
* measure content performance by analyzing engagement, reach, and effectiveness across channels to understand what truly connects with audiences.
* translate data into improvement actions, using insights to recommend optimizations and guide future content development.
* collaborate with product and marketing teams to deeply understand product positioning, launches, and campaign objectives.
* anticipate trends and opportunities, bringing fresh content ideas informed by market insights, consumer behavior, and competitive landscape.
professional profile
* bachelor's degree in marketing, communications, journalism, english, or a related field.
* at least 2 years of experience creating or managing marketing content.
* experience with ads, social media, videos, emails, and other content types.
* strong understanding of writing for different audiences.
* experience analyzing content performance and metrics.
* familiarity with content management systems or tools (e.g., wordpress, hubspot, nano banana, katana).
* experience working with creative teams (writers, designers, videographers).
* proficiency in english at an advanced level.
benefits
nissan offers a comprehensive benefits package supporting well‑being and success, with programs that may vary by location and role.
eeo statement
nissan mexicana and its subsidiaries are committed to equal employment opportunity and do not discriminate based on gender, gender identity and/or expression, sexual orientation, race, color, language, religion, political belief, national origin, economic condition, or other status.
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