***** Analista de Planeación de medios ****** (Esta posición es temporal)
Role summary:
The Media Planning Analyst´s main responsibility will be to promote SPT’s linear programming by strategically scheduling on-air promos and secondary elements in the commercial breaks, driving viewers to watch our channels. The Analyst works closely with Traffic, Operations, On Air Creative, Post-Production and Media Planning Manager to build integrated campaigns to support premieres, ongoing programs, and special events.
Core Responsibilities:
* The Media Planning Analyst will strategically schedule PROMOS, SHORT FORMATS & SECONDARY ELEMENTS to promote our series and films on SONY, AXN and Sony Movies channel.
* For this role you must familiarize yourself with “GRIPIT” - optimization software - used to plan, update inventory, close logs and ensure that the priorities and GRP goals of each on-air campaign are being achieved.
* Monitor the reach and frequency goals of each campaign – Advance Reach and Frequency Report.
* Verify that all information for the placement of promos is correctly assigned, including but not limited to; start date, end date, length, feeds, promo type, etc.
* Provide reports from different media software’s.
* Review the promotional campaigns inventory and On-Air Creative deadlines to ensure they align with the requirements for supporting campaigns and special events.
* Maintain, monitor, and send promo house numbers from Promo Portal to Vision. Ensure that usage dates, changes, deliveries, and applicable feed information is correct.
* Provide input to Media Planning Manager regarding the development of needed promotional elements (i.e., spot lengths, tracks & campaign adjustments).
* Report any differences between planned and aired – Post Run Reconciliation.
* Responsible for setting up the appropriate rules for each promo available in GripIt!
* Update the inventory of promotions and interstitials on a weekly basis.
* Responsible to cover co-worker logs and planning in the event of absences or vacation.
Preferred Education:
* BA or BS degree in Communication, Administration, Marketing or related area;
Knowledge:
* Languages: Advanced / Fluent in English.
Requirements:
* Minimum of 2 years of experience in Media Planning, TV Broadcast or Advertising agencies
* Proficiency in Excel and other MS applications including Outlook.
* Knowledge of GripIt is a plus
Skills:
* Organizational skills: Detail oriented and good organizational and operational skills.
* Work under pressure: Ability to multi-task and work well under deadline-based pressures; must keep up with established routines, changing environments and strict deadlines.
* Communication skills, effective communication, assertiveness, active listening, empathetic.
* Team player: Strong team orientation and interpersonal skills.