Position summarythe cmo will lead the firm's end-to-end marketing strategy, performance analytics, and intake optimization. This role requires a seasoned leader who combines marketing expertise with operational oversight and a passion for data-driven decision-making. The ideal candidate has prior experience in high-volume marketing environments (preferably pi law) and understands how to convert leads into cases efficiently through well-managed intake systems.this is a high-impact, in-office leadership role at the firm's california headquarters, where close collaboration, accountability, and execution speed are paramount.key responsibilitiesmarketing strategy & execution- own and execute the firm's full-funnel marketing strategy (digital, paid media, seo, tv, social, referral, and more). - oversee multi-channel lead generation and branding efforts, ensuring measurable roi on all campaigns. - manage external vendors, advertising partners, and agencies with strict performance oversight. - continuously test, analyze, and optimize marketing funnels to increase case volume and case quality.intake, referrals & conversion management- collaborate with intake leadership to improve conversion rates, responsiveness, and qualification processes. - align marketing performance with intake kpis; lead a/b testing of scripts, routing, and response times. - oversee the implementation of lead scoring, attribution models, and intake workflows to maximize efficiency.data & performance optimization- build and maintain dashboards, kpis, and reporting systems across marketing and intake functions. - use marketing analytics and performance data to guide decision-making and optimize channel spend. - identify and fix bottlenecks in the lead-to-case pipeline using real-time data. - drive a culture of testing, measurement, and continuous improvement.team leadership & in-office culture- manage a growing in-office marketing and intake support team with clarity, accountability, and mentorship. - establish and enforce high-performance standards across all marketing and intake staff. - foster a collaborative, driven, and execution-focused team culture. - develop hiring, training, and coaching systems to continually uplevel talent across both departments.required qualifications- 7+ years of experience in marketing, with a proven track record of managing large-scale campaigns. - 5+ years in a leadership role managing both marketing and operations teams. - strong preference for candidates with experience in personal injury law or legal marketing. - deep fluency with digital marketing platforms (google ads, meta, crm/intake systems, analytics tools). - proven success in managing intake performance and lead conversion in a high-volume environment. - exceptional analytical skills; ability to derive insight from data and optimize accordingly. - strong leadership presence; capable of driving urgency, accountability, and performance in-person. - hands-on, execution-focused approach with high attention to detail.preferred tools & systems experience- filevine, lead docket (or similar crm/intake software) - google analytics, looker studio, or tableau - callrail or call tracking software - ringcentral, time doctor, and google workspace - experience integrating marketing automation with intake workflows