-job descriptionjob profilethe role of the regional area branch management is to deliver network strategy.the role holder will be accountable for implementing the face to face component of the plan, including all overall structure, sales goals, profit and loss performance and overall customer experience in their region/area.the role holder will:- lead a local collection of areas/branches- deliver fair outcomes for our customers and ensure both own and employee conduct maintains the orderly and transparent operation of financial markets- ensure all critical risk tasks are conducted thoroughly, such as kyc, anti-money laundering and workflows to control and manage governance, risk management and compliance standards- support the head of network in the delivery of the regional planrequirementsgood conduct at hsbc means that we deliver fair outcomes for customers, and do not disrupt the orderly and transparent operation of financial markets.we exist to serve our customers and our approach to conduct helps us ensure that we know and understand them and deliver products and services that meet their genuine needs.our conduct framework provides us with a set of outcomes to achieve across everything we do and can be found within the group's global principles, and on the conduct sharepoint site together with our global conduct requirements.