About the role
we are seeking a creative digital marketing specialist to support our marketing initiatives. The ideal candidate will create engaging media content, manage paid advertising campaigns, and coordinate blog and nurturing campaign content.
key responsibilities:
* develop and schedule social media content for platforms like linkedin.
* analyze performance metrics and optimize future posts.
* set up, monitor, and optimize paid campaigns across platforms (e.g., linkedin ads, google ads).
* track campaign performance and report on roi.
* collaborate with writers, designers, and subject-matter experts to produce blog articles and other long-form content.
* evaluate content alignment with brand messaging and seo best practices.
* assist in designing and executing email marketing workflows to nurture leads and engage customers.
* monitor campaign performance and suggest improvements.
requirements
to be successful in this role, you should have:
* bachelor's degree in marketing, communications, or a related field (or equivalent experience).
* proficiency in social media platforms, marketing tools, and design software.
* strong written and verbal communication skills.
* ability to manage multiple projects and meet deadlines.
* familiarity with seo principles and basic analytics tools.
preferred skills
we welcome candidates with:
* experience with video editing and multimedia content creation.
* knowledge of paid search strategies and bid management.
* basic graphic design skills.