Key responsibilities• execute brand & trade marketing strategy at point of sale. • own in-store brand storytelling, product focus, and visibility. • drive commercial performance through strong trade activations. • ensure flawless execution, consistency, and attention to detail across all retail touchpoints. • track performance through kpis, sell-out data, and post-mortem analysis. 1. Brand & product marketing execution • translate global brand and product strategies into local trade marketing execution. • own product storytelling at point of sale, ensuring clear hero focus and category logic. • ensure brand consistency across all retail materials, respecting global guidelines. • act as a brand guardian in store, ensuring equity, tone, and visual impact are protected. • partner with education to ensure product priorities and storytelling are reflected in training. 2. Trade marketing & retail execution own the annual trade marketing calendar, aligned with launches and key commercial moments. • execute retail animations, podiums, windows, endcaps, and special activations. • manage posm, vm assets, testers, and gwps, ensuring accuracy, quality, and on-time delivery. • work closely with sephora teams to secure optimal visibility, space, and placement. • ensure store-level execution meets brand and commercial standards. 3. Launch & animation management • lead in-store execution of global launches, ensuring flawless rollout in mexico. • coordinate timelines, assets, quantities, and priorities with cross-functional teams. • ensure launches deliver clear product focus, education alignment, and sell-out impact. • conduct post-launch reviews, capturing learnings and opportunities for optimization. 4. Kpi tracking & commercial performance • track performance of trade initiatives through sell-out, conversion, productivity, and roi kpis. • build detailed post-mortem reports with insights and clear recommendations. • monitor competitive activity in store and identify risks and opportunities. • support budget tracking and ensure efficient use of trade marketing investment. 5. Cross-functional collaboration • partner closely with sales, education, supply chain, finance, and vm teams. • ensure strong execution alignment across functions. • support forecasting and supply discussions by providing visibility on trade priorities. • act as a key operational partner for in-store execution topics. Qualifications • bachelor's degree in marketing, business, or related field. • 4–6 years of experience in brand marketing, product marketing, or trade marketing. • strong experience working with retail environments (sephora highly preferred). • highly detail-oriented with strong executional rigor. • commercial and kpi-driven mindset; comfortable analyzing sell-out and performance data. • strong brand and product marketing understanding. • fluent in english. • excellent organizational and stakeholder management skills. • passion for beauty and retail excellence. • ability to operate in a fast-paced, high-expectation environment.