Rosewood mayakoba
*position*: digital marketing manager
*working group*: sales and marketing
*workplace*: rosewood mayakoba
*division*: sales & marketing
*reports to*: cluster director of sales & marketing and cluster director of communications &
marketing
*responsible for*: marketing and communications coordinator
scope
the digital marketing manager is responsible for initiating and implementing marketing strategies to promote revenue growth and generation in the resort's continuing effort to deliver outstanding guest service and financial profitability. Strategically activate key marketing messages and promotions across both print and digital platforms, including website (brand and third
duties and responsibilities
manage paid marketing agency with assistance from dosm for all paid campaigns in areas of paid search, meta, programmatic, display, and paid social. Maximize investment and report on performance of digital marketing campaigns and assess performance against key kpis for the hotel.
Manage graphic design agency, in conjunction with community manager, to develop various promotional and collateral materials for use across print, digital, and owned channels.
Collaborate with cross-functional teams and agency partners to stay up to date with emerging digital trends and technologies, as well as best practices that will complement the hotel's goals of driving revenue and navigating challenges with demand.
Responsible for proposing and implementing marketing strategies to promote revenue growth
act as the lead on rosewood elite website, ensuring all information, promotions and photography are accurate and refreshed bi-monthly
ensure resort photography is up to date across all platforms and that it adheres to rosewood's visual identity standards. Collaborate with and support director of communications and marketing on property photo and video shoots.
Work with revenue management to ensure maximum potential of key marketing strategies including, but not limited to, third party websites
act as the lead contact with the corporate digital marketing & ecommerce team for rosewood mayakoba
develop and maintain knowledge of market trends, competition and customers
contribute to the annual marketing plans and budget process, and maintain expenses within the budgeted guidelines
maintain a respectful working relationship with on-property colleagues and facilitate flow of communication between marketing and operations departments
maintain knowledge of all rosewood hotels & resorts to facilitate cross marketing. Build relationship with sales/marketing counterparts from regional sales office and sister hotels to relay leads and requests.
Prepare and submit timely monthly reports to regional director of sales & marketing
participate in scheduled sales and/or marketing meetings, training and other strategy related meetings as required
assist with influencer and media on-property experiences, itineraries, and events, with oversight from director of communications & marketing
assist with the organization, publicity, and execution of pr events and activations on and off property, with oversight from director of communications & marketing
assist with tracking coverage and reporting on kpis
all other duties as required
*skills and abilities*:
four years of digital/e-commerce experience; previous experience with a luxury/hospitality brand preferred.
Bachelor's degree in business/marketing/communications or related discipline.
Excellent english and spanish writing, communication & presentation skills with the ability to interpret and adhere to brand standards.
An eye for design and creativity to position the hotel across digital platforms and proactively implement brand-led creative guidelines.
Ability to work cross-functionally across multiple teams on property including operations, catering, and sales.
Ability to manage strategy and analyze data with key recommendations from digital agency, as well as other agency partners.
Preferred proficiency with analytics and design platforms such as adobe analytics and adobe photoshop
ability to communicate customer needs and resolve complaints independently
must possess computer skills, including, but not limited to, accounting programs, microsoft word, excel, opera, and salesforce
perform job functions with attention to detail, speed and accuracy
prioritize, organize and follow-up on all actions
be a clear thinker, remaining calm and resolving problems using good judgment
follow directions thoroughly and can work independently with mínimal supervision
work cohesively with co-workers as part of a team
maintain confidentiality of guest and client information and pertinent hotel data
*travel requirements*:
limited travel
*physical demands*:
reaching, bending, pushing, pulling, twisting, lifting, and climbing.
Have frequent need to perform standing and walking activities related to inspecting property.
*constant need to perform the following physical activities*: gras