-job description
role purpose:
this position will play a role in setting the basis of customer transactional knowledge and strategy across wpb disciplines, developing new analytic capabilities, managing customer data strategies across the mx brands, whilst developing advanced data modeling capabilities.
the role output will help generate direct business profitability via the identification of growth opportunities and efficiencies to increase the value thru campaign segmentation, targeting models, customer net present value maximization and lead strategy management for 5+ million customers, while partnering with products, propositions, channels, risk management heads to deliver rbwm customer value propositions, pricing, strategies and data goals.
this role will:
- develop test model quality and a/b testing framework for customers communications.
- work with stakeholders to determine how to use business data for business solutions oriented to: improve customer experience, cost reduction, revenue generation.
- lead and participate on the design and implementation of analytic products with multidisciplinary teams using agile methodology.
- browse and analyze databases to simplify and improve product development and business processes.
- develops effective targeting and sophisticated segmentation as input to deliver crm and risk management campaigns and other pricing and x-sell actions for the wpb customer base.
- search for new data sources and assess their accuracy.
- develops data-driven knowledge (behaviors, position and potential) of our product / customer base to uncover revenue opportunities (balancing a risk-reward trade-off) aiming at maximizing customer npv and satisfaction.
- collaborates with product, propositions, digital, marketing, it, operations, compliance, and the wider wpb.
- provides thought financial-analytic and practical expertise in retail customer data and decision management to bring insights when setting strategic direction within wpb businesses.
- make presentations at all levels of audiences and forums.
- work close with global teams in order to share or adopt best practices.
requirements
having experience in bank
solving complex problems, storytelling presentations.
project team management, self-management, and negotiations skills
good communication skills to promote cross team collaboration.
sas, r & python - intermediate desirable
carriers' requirement: mathematics, economics, actuary or similar
- "at hsbc we expect our people to treat each other with dignity and respect, creating an inclusive culture that promotes equal opportunities. Our values define who we are as an organization and what sets us apart, we value difference, we move forward together, we take responsibility for our actions, we use good judgment, we do the right thing and we make things happen."_
- "at hsbc we are oriented to guarantee gender equality and constant training for our employees as well as the protection of their labor and social rights."_