Job summary
*entity*:
customers & products
*job family group*:
marketing group
reporting to the mexico marketing manager and working closely with the global marketing team, the brand & activation manager will play a key role in delivering the industrial and commercial vehicle oil growth strategy in mexico. Will leverage and put together the best marketing programs for the industrial, *commercial trucks' oil (cto) *and* commercial vehicle oil (cvo) *space.
*key dimensions*:
- lead the cto and cvo fleet growth agenda defining and deploying strategy and standardized offers to deliver the industrial & cvo growth agenda
- support the mexico marketing manager by delivering and tracking industrial, cvo fleet, cvo and cto portfolio, sales and gross margin growth with objectives and key performance indicators
- build and adapt innovative offers in collaboration with the global cvo service and maintenance & brand teams as well as the industrial us team
- drive market share growth and brand performance by co-developing insight based marketing plans with distributors
- handle a marketing budget to co-invest with distributors
- translate global and regional brand initiatives into local plans.
*key accountabilities*:
- leads the cto, cvo and industrial strategy implementation for the mexico network to deliver strategic key performance indicators and both network and volume growth
- acts as single point of contact between the global brand managers, cvo brand and industrial teams and mexico for the design and execution of the best offers and marketing programs
- works proactively and persuasively with mexico marketing peers and distributors to strengthen marketing capabilities and efficiency in the leads space. Fosters teamwork and champions best practices.
- analyses market, competitor, and consumer trends to advise the definition of highly relevant marketing offers and programs
- supports distributors with product brand strategy implementation, optimization of current and desired product portfolio, promotional design and return on investment optimization, channel development, market research and competitive intelligence programs.
- leads and supervises the local implementation of the agreed marketing plan and monitors execution at a country level.
- works with sales manager(s) and distributors business managers to define and implement strategies to support volume and gm growth, track distributor/customer performance and to ensure the right product portfolio and pricing strategy are implemented
- ensures outstanding delivery of product launches and marketing communications campaigns. Including digital initiatives to customers and end consumers, measured against strategic brand objectives.
- ensures accurate price implementation by product, validated by value chain analysis
- manages and controls variable trade marketing budget. Agrees investment allocation with sales, mexico marketing manager, and distributors in line with bp policies
- leads emerging specific projects that support business priorities ensuring volume and margin objectives are met.
- supports portfolio management and coordination of country specific projects.
*to make this happen, you should have*:
- bachelor’s degree in business, marketing, mechanic engineering related fields.
- minimum 5 years of experience, knowledge and understanding in b2b and b2c marketing activation, brand and category management. Desirable in the following segments: industrial, lubricants, fuels, commercial vehicles and trucks
- high level of spoken and written english.
- experience working with agencies across multiple channels and countries
- ability to translate marketing strategies into plans, defining service offer beyond products
- experience working in a matrix organization with complex customer interfaces - innovative, creative, passionate, problem solver, standout colleague, and eager to learn
- high level of spoken and written english.
*travel requirement*
up to 25% travel should be expected with this role
*relocation assistance*:
this role is not eligible for relocation
*remote type*:
this position is a hybrid of office/remote working
*skills*:
*legal disclaimer*:
if you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.