Wed, 04/29/2026 - 00:41
job title:
regional marketing director
location:
mexico city
application deadline:
may, 18th, *
about springer nature
springer nature is one of the leading publishers of research in the world. We publish the largest number of journals and books and are a pioneer in open research. Through our leading brands, trusted for more than 180 years, we provide technology-enabled products, platforms and services that help researchers to uncover new ideas and share their discoveries, health professionals to stay at the forefront of medical science, and educators to advance learning. We are proud to be part of progress, working together with the communities we serve to share knowledge and bring greater understanding to the world. For more information, please visit about.springernature.com and follow @springernature.
about the brand
macmillan education provides world-class content in the most relevant, engaging and flexible formats to support students, teachers and institutions in lifelong learning. Visit
macmillaneducation.com
and follow @macmillaneducation / @macmillanelt
about the role
the regional marketing director is responsible for designing, planning, directing, and managing marketing strategies and academic services that contribute to achieving the company's financial objectives. This role also involves managing and controlling the budget allocated to these two areas, optimizing resources for efficient and effective performance. Additionally, this role will be responsible for implementing the mi/bi areas in mexico.
responsibilities:
conduct necessary market analysis to contribute to the development of key company strategies.
develop and implement strategic marketing plans related to promotion, dissemination, market segmentation, coverage, and commercial tools.
develop training strategies for the academic services area, both internally and externally, in terms of topics, coverage, and resource optimization to achieve maximum effectiveness and service quality.
develop communication strategies that strengthen the positioning of the macmillan and castillo brands among our clients.
efficiently coordinate institutional events, both internal and external, to ensure they meet their objectives.
maintain regular communication with marketing uk to develop elt campaigns and adapt them to the region.
responsible for the analysis and pricing allocation process.
efficiently manage and control the budget for the marketing and academic services departments at both local and regional levels.
standardize processes at the regional level to ensure consistency.
experience, skills & qualifications:
essential
bachelor's degree and/or postgraduate degree in marketing
10+ years of experience in marketing management
5+ years of experience leading launches of new business models, brands, and markets
proven experience in scaling and consolidating brands
proven track record implementing customer success and customer acquisition strategies across marketing and academic services
experience with data analysis, data management
english proficiency: c1
digital marketing expertise
familiarity and awareness of industry trends including a.i.
knowledge of the publishing market
experience in promotion and advertising
experience in corporate communication
advanced proficiency in microsoft office
strategy development
conflict management
attention to detail
experience working with global teams is a plus
to apply:
please submit your cv and cover letter in english explaining your interest in this role.
*application deadline: may, 18th, *
at springer nature, our mission is to be part of progress – and that begins with inclusion: of people, perspectives, and ideas. We believe that diverse perspectives drive progress, and we are committed to creating an environment where people and ideas can flourish. If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation. Find out more about our dei work here
for more information about career opportunities in springer nature please visit
#li-kv2
job posting end date:
*