About the rolewe are seeking a seasoned content marketing manager with strong writing skills and deep familiarity with the sap ecosystem and product portfolio.
our ideal candidate is a storyteller at heart, with the ability to turn complex sap topics into engaging, accessible content that connects with enterprise decision-makers.
this role blends content creation, messaging strategy, and media-savvy communication skills to drive awareness, interest, and credibility in the market.
content development:
conceive, plan, and produce high-quality marketing content across formats (blogs, white papers, ebooks, case studies, thought leadership articles, website copy, and email nurturing sequences).
focus heavily on top-of-funnel content that builds awareness and positions the company as a trusted sap partner.
collaborate with marketing, sales, and product teams to ensure content aligns with lead acquisition goalsand buyer journeys.
craft content that drives engagement, traffic, and qualified leads through inbound and outbound strategies.
sap ecosystem expertise:
write with authority and accuracy on sap products, solutions, and adjacent enterprise technology landscapes.
translate technical sap concepts into value-oriented narratives for both technical and business audiences.
public relations & thought leadership:
collaborate with pr teams to develop media pitches, press releases, and contributed articles.
maintain relationships with industry publications and influencers to amplify content reach.
messaging & brand voice:
ensure all content is consistent with brand guidelines, tone, and strategic messaging.
elevate the brand's positioning through clear, confident, and innovative communication.
bachelor's degree in marketing, communications, journalism, or related field.
~ 7+ years of professional writing and content marketing experience, with demonstrable success in enterprise b2b technology and sap-related topics.
~ proven track record of creating top-of-funnel demand generation content.
~ background in public relations, including media engagement and press release development.
~ exceptional command of written english — grammar, clarity, and style.
~ strong editorial judgment and content structuring abilities.
~ understanding of the sap ecosystem (products, modules, industry relevance).
~ familiarity with seo, inbound marketing, and content performance metrics.
~ comfortable working cross-functionally and managing multiple projects simultaneously.