Diversity - innovation - caring - global collaboration - winning spirit - high performance
at boston scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
purpose statement
the core objective of this role is to support the relevant product franchises in achieving the goals and objectives of their division. This person should drive the achievement of business growth through market intelligence, focused market/competitive analysis, product positioning, development of marketing plans, product launches and training in coordination with the sales organization.
key responsibilities
• market development: assist in the development and responsible for the execution of local market strategies; identify clinical/market trends and suggest new product/marketing opportunities; create and manage physician training programs; responsible for the implementation of strategic marketing plans for product areas consistent with the overall franchise goals and strategic plan; develop creative approaches to market existing/new products; assist in creating reimbursement strategies.
• product / market management: responsible for developing, coordinating and executing training for local sales force; facilitate physician to physician training and selling; development of downstream sales tools to support sales execution; help the local franchises sales force with active field support; actively participate in local sales meetings; participate in main customer events; develop and implement launch strategies, including launch package.
• product development: communication of market needs to international marketing; conduct continuous product evaluations and providing feedback to the international marketing team; contribute to prioritization input for new product development.
• building and maintaining relationships: establish relationships with key thought leaders in the field; identify key physician champions for franchise; develop support structure and relationship with sales representatives and sales management through responsiveness to their questions, needs and issues; responsible for developing and maintaining regional key opinion registers; assist in coordinating physician symposiums.
• planning and analysis: maintain product forecast, including inventory analysis; develop operational product launch strategies – identify product roll-out strategy; franchise/product responsibility for developing competitive strategy and product analysis; assist in providing market potential/analysis in developing market planning documents that encompass strategic planning, marketing plans, etc.; understand how product profit/loss is impacted by consignment plans, national contracts, etc.; responsible for tracking financial performance of product, analysis of issues and action plan development to achieve revenue objectives; operate within and assist in the development of the franchise budget (including travel, promotion, advertising, etc.).
• quality: ensure awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of boston scientific; as interface to customer and sales organization has direct responsibility to facilitate, share documents and process to identify, notify and ensure any complaint or problem are addressed, thereby demonstrating high commitment to quality in all interactions and behaviors; responsible to facilitate and champion the quality requirements and the message of compliance to internal and external customers for all events and campaigns.
what we are looking for in you:
required qualifications:
* at least 5 years of experience executing marketing and/or commercial strategies.
understanding of the healthcare ecosystem of latin america, with at least 5 years of experience working based in any latam country.
* proficiency in strategy and planning, innovative mindset.
* knowledge and exposure in mexico. Awareness and understanding of its challenges and opportunities.
* execution and initiative-driven individual.
* insights driven. Highly analytical.
* experience in leading execution of product marketing strategy, including product architecture, forecast, product launch process, and go-to-market strategy.
* experience in managing strong partnerships with cross-functional teams to develop launch strategies. (digital marketing, profed, internal training).
* strong communication skills to bridge technical and clinical perspectives.
* ability to think strategically and to adapt to evolving technologies
* proven leadership skills to motivate and influence teams that do not report directly into the role across latam.
* proficient in finance knowledge to understand the impact of commercial terms long term.
* full proficiency in english
preferred qualifications:
* mba
* proficient in portuguese
* experience working with weight management or metabolic disorders is preferred.
requisition id: 603656
as a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
so, choosing a career with boston scientific (nyse: bsx) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!
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