We are hiring a social content lead, a creative and self-driven content operator who understands what it means to build a brand in public.this role lives at the intersection of marketing strategy, content production, and cultural fluency.this is not a scheduling job.
we're looking for someone who can shape narratives, create scroll-stopping content, write copy that cuts through and track performance to inform what comes next.
you'll collaborate closely with the director of content, creative lead, video editors, and designers to bring our voice to life in ways that are smart, sharp, and made for the internet.what you'll dostrategy and planningown and manage the darkroom and dark social content calendars across linkedin, instagram, x, youtube and tiktok using notionhelp lead content strategy for darkroom, dark social and our newslettercoordinate with the creative lead, web lead and editors to ensure campaigns ship on time and stay aligned with the overall brand directiondark socialdark social is the founder‐led content of our ceo, lucas dipietrantonio.work closely with lucas to generate net new ideas that align with his content strategy and fit into key narrative bucketsown lucas's publishing cadence across linkedin, x, instagram, tiktok, youtube shorts, and newsletterwrite scripts for social videos, pull clips from podcasts, vlogs, and internal footage and build a weekly content pipeline that stays consistent across platformstranslate long tangents, voice notes, or unstructured thoughts into clear, punchy captions and social‐ready copydevelop and assign visuals, including tiktok green‐screen backgrounds, screen grabs, and repurposed content to video editors and designerscoordinate across internal teams (design, video, web) to ensure all content is polished, packaged and publishedtrack and report on specific kpis including weekly publishing slas, channel‐level follower growth, impressions, post engagement, and newsletter subscribersnewslettersown dark social newsletter, authored by lucas and darkroom brand newsletterwrite, edit and coordinate shipping both newsletters each week, maintaining a consistent voice, sharp editorial tone and relevance to our core audiencesreference and study newsletter formats like jessie puji's and tyler denk's to inform structure, pacing and insight deliverysource content from across our ecosystem (vlogs, interviews, podcasts, tweets, webinars) and repackage it into narrative‐driven newsletters that drive engagement and subscribersown the newsletter content calendar, coordinate with blog editors and creative collaborators, and report on subscriber growth and engagement metricscontent creationwrite all copy for posts, captions, headlines and newsletters using sharp, on‐brand darkroom languagecapture and edit native content using your phone at events, team gatherings, and behind‐the‐scenes momentswork with editors to manage founder content, podcasts and long‐form video productionhandle copy adaptation across channels, tailoring tone and messaging for each platformcollaborate with designers to produce branded visuals when neededcommunity managementmonitor and respond to comments and dms across all platformsengage in conversations that matter to our audience and the brandcoordinate with partners and affiliates to amplify reach and visibilityperformance and reportingtrack performance metrics across all channels and campaignsreport regularly on performance and use insights to guide future content decisionsstay updated on trends, algorithm shifts, and all platform updatesyou're a great fit if youhave 5 or more years of experience in social media management, content creation, or digital marketing, ideally in an agency or fast‐paced brand environmentare a strong writer who understands nuance and tone, and can adapt copy across platformsknow how to shoot and edit content on your phone, and are comfortable working with both raw and produced materialare organized, self‐directed, and able to manage multiple timelines without missing the markhave a deep understanding of social platforms and can identify what content works best wherehave a track record of growing audiences and creating content that moves the needleuse data to inform content decisions#j-*-ljbffr