About chilichili is a performance-driven digital marketing group operating across latin america and international markets.
we build scalable business units (bus) that combine commercial excellence, operational discipline, and strong local leadership to compete globally.this role is designed for leaders who want p&l ownership, not just a sales target.role overviewthe business unit manager (bum) is fully responsible for the growth, profitability, and operational maturity of their assigned region.this is not a pure sales role.you are the owner of the local business: revenue growth, team building, marketing strategy, delivery quality, retention, and long-term sustainability.you will launch, scale, and manage a self-sufficient business unit, progressing from an initial commercial focus to a fully operational regional team.core responsibilitiesregional growth & revenue ownership own new mrr growth, arr milestones, and long-term revenue trajectory for your regionexecute the regional growth plan, hitting monthly and quarterly revenue targetsensure sustainable growth, not short-term deal chasingbalance acquisition, retention, and upsell opportunitiesbusiness unit management & leadership act as the general manager of the regionbuild, lead, and develop the local commercial and operational team as revenue milestones are unlockedhire, train, and manage: sales managerssdrsaccount managersdelivery teams (seo, ppc, content, creative) when unlockedcreate a performance culture with clear accountability and kpismanage internal communication between sales, delivery, and chili hqcommercial strategy (sales + beyond) personally close early deals while the bu is in launch phasetransition from "top closer" to leader of closers as the team growsdesign and improve sales processes, qualification standards, and deal qualitycoach and manage sales managers once hired, with accountability for their resultsmarketing & pipeline ownership own inbound and outbound pipeline generation for the regiondefine and execute: seo strategypaid media strategyoutbound prospecting systemspartnerships, events, and authority-building initiativesmanage marketing budgets responsibly, ensuring roi and healthy marginsjustify budget increases using cac, sql quality, and roi dataclient portfolio & retention management ensure strong onboarding, delivery quality, and client satisfactionreduce churn through: proper expectation settingstrong account managementclear value communicationoversee renewals, upsells, and cross-sells without passive portfolio managementfinancial & operational accountability manage bu performance against: revenue targetsmargin requirementsmarketing efficiencymake data-driven decisions on hiring, spend, and scalingensure the bu progresses toward self-sufficiencysuccess metricsnew mrr growth and arr milestonesrevenue consistency (month-over-month performance)team development and leadership effectivenessmarketing roi and pipeline healthretention, upsells, and portfolio qualityability to transition from founder-led sales to a scalable teamideal profilestrong commercial background with leadership ambitionexperience growing markets, teams, or business unitscomfortable with ambiguity, ownership, and accountabilitydata-driven decision makerable to move from execution to strategy as the bu scalesentrepreneurial mindset with operational disciplinewhy this role is differentyou are not a country salespersonyou are not an account executive with a bigger targetyou are the owner of a regional business, with: team-unlock authoritymarketing ownershipleadership responsibilityperformance-based upside tied to real business growththis role is for builders, not order-takers.
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