*summary*:
- marketing leader in a small revenue organization or experienced managers of marketing sub-function. -develop and drive the execution of brand marketing plans with the objective to maximize market share and revenue growth in the market.
*about the role*:
*strategic responsibilities*:
- * define the strategy to win* in the mexican neuroscience market, based on deep market insights, competitive analysis, and patient needs.
- * align tactical plans* with the strategic vision and ensure disciplined execution across all channels and stakeholders.
- * develop and implement access strategies* to achieve full market access in the shortest time possible, working closely with market access, medical, and regulatory teams.
- * lead* by influence marketing, sales, access, medical, and commercial teams to grant the excellence in execution and winning mindset.
- * act as a role model* for novartis values and behaviors, inspiring cross-functional teams and fostering a culture of integrity, ownership, and excellence.
*operational responsibilities*:
- provide high-quality, timely marketing input from the mexican market to inform global and regional strategies.
- identify the most effective market segments and target audiences for promotion, based on medical, competitive, and socio-demographic analysis.
- define product positioning and differentiation strategies relative to competitors, ensuring relevance to target groups.
- plan and execute product promotion tactics, including action plans and media strategies, within budget and financial discipline.
- forecast supply and demand, develop cycle plans, and manage turnover projections (annual marketing plan, rolling forecast, monthly secondary sales plan).
- organize impactful events and ensure systematic implementation of new products and initiatives.
- prioritize resources and activities to drive operational excellence, establishing kpis and processes to monitor execution and report progress to key stakeholders.
- ensure consistency and alignment across the customer marketing team.
- support the head of marketing in building the annual budget and managing monthly financial forecasting of total investments.
*compliance & governance*:
- ensure timely reporting of technical complaints, adverse events, or special case scenarios related to novartis products (within 24 hours of receipt).
- oversee the compliant distribution of marketing samples (where applicable).
*key performance indicators (kpis)*:
- strategic plan execution rate
- time to full market access
- brand performance vs. forecast
- tactical plan implementation quality
- stakeholder engagement and cross-functional alignment
- budget adherence and investment roi
- compliance metrics (reporting timelines, sample distribution)
*work experience*:
- bachelor's degree
- experience in a similar role in marketing, sales and access is a plus.
Division
international
business unit
innovative medicines
location
mexico
site
insurgentes
company / legal entity
mx06 (fcrs = mx006) novartis farmacéutica s.a. de c.v.
Functional area
marketing
job type
full time
employment type
regular
shift work
no
*accessibility and accommodation*:
novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.