Bat is evolving at pace into a global multi-categorybusiness. Our purpose is to create a better tomorrow by building asmokeless world. To achieve our ambition, we are looking forcolleagues who are ready to join us on this journey tomorrow can'twait, let's shape it together british american tobacco mexico hasan exciting opportunity for a consumer analytics executive (rewardsprogram) in monterrey the digital analytics executive exists toprovide company with continuous, objective, relevant information,analysis, and advice that allows the company to understand theconsumers in depth to formulate brand and marketing strategy with afocus on drive to digital, loyalty rewards programs, digitalconsumer behaviour, data analysis & analytical insights. Theposition plays a pivotal role for analytics tasks for theorganization, including creating effective strategies to extractdata and analyse it to derive actionable insights that enhance ourunderstanding of consumer behaviour, measure engagement metrics,and drive personalized promotions, monitor key metrics, andimplement analytics solutions for the products or services to shapeup a compelling crm strategy. Your key responsibilities willinclude: - provide leadership on the analysis, consolidation,solutioning and recommendation related with consumer behavior,engagement and personalized offers program. - develop analyticalapproached to answer business questions and handle end-user reportswith high-quality information, including actionable insights. -proactively mine data to build cross-platform analyses of consumerbehavior. - build in-depth analyses of consumer interactions withdigital platforms. - automate reports through data visualizationtools, crafting impactful dashboards. - identify consumer segmentsand supervise their performance over time. - leverage the power ofanalytics to find opportunities that drive business growth andenable decision-making. - participate in the design and executionof experimental analyses to validate hypothesis related to consumerbehavior. What are we looking for? - 3+ years of work experience inanalytics/digital with partner management and project managementbackground in a large scale organization. - shown experience as adata analyst manager or similar role, with a focus on consumerbehavior analysis, digital analytics and digital marketing. - sqlsophisticated, dashboarding knowledge: building, configurating& customizing for democratization of data to enable easy useand reading data (e.g. Power bi, tableau, etc.). - excellentenglish written, oral and presentation/communication skills is amust. - strong analytical thinking, problem-solving and attentionto detail. - bachelor in analytics/digital marketing (master'sdegree would be an added advantage). What we offer you?• we offera market leading annual performance bonus (subject to eligibility)• our range of benefits varies by country and includes diversehealth plans, initiatives for work-life balance, transportationsupport, and a flexible holiday plan with additional incentives•your journey with us isn't limited by boundaries; it's propelled byyour aspirations. Join us at bat and become a part of anenvironment that thrives on internal advancement, where your careerprogression isn't just a statement – it's a reality we're eager tobuild together. Seize the opportunity and own your development;your next chapter starts here.• you'll have access to onlinelearning platforms and personalized growth programs to nurture yourleadership skills• we prioritise continuous improvement within atransformative environment, preparing for ongoing changes why joinbat? We're one of the few companies named as a global top employerby the top employers institute – certified in offering excellentemployee conditions. Collaboration, inclusion and partnershipunderpin everything we do here at bat. We are looking forward toenabling every individual to thrive, regardless of gender, sexualorientation, marital or civil partnership status, genderreassignment, race, religion or belief, colour, nationality, ethnicor national origin, disability, age, skills, experience, education,socio-economic and professional background, veteran status,perspectives and thinking styles. We know that embracing talentfrom all backgrounds is what makes us stronger and best prepared tomeet our business goals. We see the career breaks as opportunitiesnot obstacles. Through the global returners program, we supportprofessionals looking to restart their careers after an extendedabsence from the workforce (e.g. time out caring for family,parental leave, national service, sabbatical and/or starting an ownventure). Come bring your difference and see what is possible foryou at bat. Learn more about our culture and our award winningemployee experience here. If you require any reasonable adjustmentsor accommodations to help you perform at your best during therecruitment process, you are encouraged to notify us. We are fullycommitted to support you by making appropriate arrangements for youto demonstrate your full potential.