Position
moët hennessy aims at making our commercial organization agile and efficient to deliver on our promises of shaping change, cultural and operational transformation. Our vision is to lead the future of luxury wines and spirits from nature to communities. Our company's success is created by pioneering people with passion for crafting experiences and turning challenges into opportunities to innovate.
our strength comes from being diverse, yet we are unified by five core values: sharing, elegance, epicureanism, integrity, and spirit of conquest. It starts from creating an efficient and caring work environment where all can reach their full potential. Being respectful, inclusive, and embracing diversity makes others feel valued. At moët hennessy, we strive to search for harmony, moderation, and concentrate on the essential. We always open up new territories and push the limits. Our commitment to the planet, to our maisons, and to our employees is what we believe in and makes us different.
moët hennessy is looking for a trade marketing executive - on trade responsible of design, implement, and oversee trade marketing strategies for the on trade channel (bars, clubs, restaurants) with a focus on building and strengthening the brands in the moët hennessy portfolio, ensuring premium execution at points of consumption and elevating the consumer experience in line with the company's luxury standards.
in moët hennessy, we are fully devoted to becoming a place where people aspire to work by ensuring our people are empowered and all voices are heard. You will have the opportunity to be part of an innovative and cross-cultural environment, where you will be encouraged to develop your entrepreneurial and pioneering spirit. We encourage our people to pursue their career aspirations as well as mobility opportunities across countries and within both moët hennessy and the lvmh group.
job responsibilities
* develop trade marketing plans aligned with the objectives of each brand in the portfolio.
* coordinate and execute brand activations, events, and experiences in key accounts.
* design and implement pop materials, point-of-sale visibility, and communication tools that reinforce premium positioning.
* coordination and monitoring of the national distribution of posm material arriving from the maisons, based on the needs of each region.
* work cross-functionally with sales and marketing teams to ensure the proper implementation of activities.
* monitor field execution, ensuring that each activation reflects the brand's values of luxury and exclusivity.
* manage the channel's allocated budget and measure the return on investment for each action implemented.
* establish strategic relationships with key accounts (bar managers, establishment owners, buyers).
* analyse results and generate performance reports and kpis, proposing continuous improvements.
* identify growth opportunities, consumer trends, and best practices in the on trade channel.
* ensure compliance with legal, regulatory, and brand image guidelines at all touchpoints
profile
* bachelor's degree in marketing, administration, communications, or a related field.
* experience in event execution, btl promotions, and visibility project management in the on-trade channel.
* in-depth knowledge of the mexican consumer in the on trade channel.
* strong interpersonal and negotiation skills.
* focus on results, attention to detail, and sensitivity to high-prestige brands.
* advanced english.
* advanced excel and powerpoint skills.
* willingness to travel nationally.
additional information
* passion for luxury and exceptional experiences
* high sense of responsibility and operational excellence
* creativity with a commercial focus
* ability to influence and inspire in demanding environments
* proactivity and leadership in the field
* ability to work under pressure and manage multiple projects.
travel ability/ on field work around 50%, this position is eligible for home office based on the policies of mhmx.