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Senior marketing manager - gdl

Monterrey, N.L.
Cobalto Talent
Responsable marketing
Publicada el 23 abril
Descripción

Senior marketing manager

build. Lead. Scale.

we are a fast-growing, data-driven technology company powering two high-impact platforms:

* one focused on advanced data insights and engagement solutions for institutions.
* one designed to connect professionals with real-world advice and scalable mentorship.

our mission is simple but powerful: unlock career growth through meaningful connections, intelligent data, and high-value guidance.

we are looking for a senior marketing manager ready to own growth, drive strategy, and make a measurable impact on revenue and market positioning.

your mission

lead and execute the full marketing strategy across both platforms — translating positioning into campaigns that generate demand, accelerate sales, and strengthen market presence.

this is not a coordination role.

this is a leadership and execution role with direct business impact.

what you’ll own

* end-to-end marketing strategy.
* positioning and messaging development.
* b2b demand generation focused on the u.s. market.
* multi-channel campaign design and optimization (content, paid media, email, partnerships).
* growth experimentation and continuous optimization.
* close collaboration with sales, product, and leadership teams.
* kpi tracking and performance-driven decision-making.
* building scalable, sustainable acquisition engines.

your work will directly influence pipeline, revenue, and brand positioning.

who you are

* 10+ years of marketing experience (ideally in saas, startups, or marketplace businesses).
* strong b2b marketing experience, particularly targeting the u.s. market.
* proven ability to balance strategic thinking with hands-on execution.
* experience across:
* content strategy & storytelling
* demand generation
* growth marketing
* paid media & campaign experimentation
* advanced to fluent english (required).
* highly analytical and data-driven.
* excellent communicator with strong stakeholder management skills.
* high ownership mentality and proactive mindset.
* thrives in fast-paced, evolving environments.

nice to have

* experience scaling marketing in early or growth-stage companies.
* familiarity with crm, marketing automation, and analytics tools.
* experience working closely with founders or executive teams.

location

candidates must be based in mexico or latin america.

strong preference for guadalajara-based professionals.

compensation

competitive salary based on experience and impact level.

hiring process

fast and transparent process.

selected candidates will complete a one-way video interview followed by live interviews with leadership.

if you’re a senior marketer who wants real ownership, real impact, and the opportunity to build and scale something meaningful —

this is your next move.


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