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casa lumbre group is a parent company dedicated to crafting premium "farm-to-bottle" mexican spirits with unique sensory profiles.
the group places a strong focus on origin, sustainability, and traditional production methods. The digital marketing manager plays a crucial role in driving online sales and enhancing the brand visibility of our brands in a competitive digital landscape.
we are seeking a creative and analytical thinker who can transform insights into impactful campaigns. The manager will create engaging customer experiences across various digital channels, build strong partnerships, and optimize resources to maximize return on investment.
this role is perfect for a passionate marketing professional eager to contribute to the growth and success of the brand.
key responsibilities
1. e-commerce management
o oversee the daily operations of the company's e-commerce platform, conducting market research to identify consumer trends and perform competitive analysis within the industry.
o suggest improvements to operations and marketing efforts aimed at driving sales and increasing customer engagement.
o develop and implement comprehensive digital marketing strategies across various channels, including social media, email, and search engines.
o be an integral part of the brand team in the development of the annual brand planning.
o assist in the development of the quarterly dtc (direct-to-consumer) activation strategy and calendar.
o create and manage content calendars that promote products and drive traffic to the e-commerce site.
o collaborate with agency partners to ensure successful execution of activations, including paid performance, crm agencies, and affiliate marketing.
2. performance analytics
o analyze data to generate insights that inform marketing decisions and optimize future campaigns.
o use analytics tools to track, measure, and report on campaign performance, website traffic, and user behavior.
3. budget management
o manage the digital marketing budget, ensuring efficient resource allocation to maximize roi.
o evaluate and negotiate contracts with vendors, agencies, and partners as needed.
o manage and track the dtc advertising & promotion (a&p) budget and reconciliation process.
what you'll need
* bachelor's degree required (marketing, business or related careers).
* fluency in english (both written and verbal).
* this position reports to the usa and mexico.
* a relationship builder who listens to the needs of the team and industry and works collaboratively.
* a creative mind with innovative approaches and engagement techniques.
* strong logical, analytical, and problem-solving skills.
benefits
* direct hiring by the company.
* base salary + legal benefits and others.
* life and medical insurance.
location
work schedule: monday to friday from 9 am to 6 pm.
if you want to be considered for this position, you can send your cv to: * / a.rojas@casalumbre
seniority level
* entry level
employment type
* full-time
job function
* general business
industries
* accounting
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