*join a team recognized for leadership, innovation and diversity*:
drive a variety of analytical and strategic marketing tasks while working in a cross-functional environment. You will influence global growth and expansion through data collection, analysis and reporting of key metrics related to customer, competition, economic indicators and market/industry trends. You will own critical tasks in a variety of projects focused on meeting annual operating plans (aop) and strategic priorities. You will influence key stakeholders within various global business functions to drive project completion. You will leverage a variety of systems/tools to create business intelligence that will inform decisions and future strategy and goal setting.
take central role in influencing marketing strategy through data collection and analysis that informs senior leaders and decision makers. Forge and manage key relationships across a broad, matrixed and geographically dispersed business to enable best in class research and analytic outputs. Leverage marketing systems and tools to drive efficiencies in research analytics, data management, and reporting outputs that support key programs.
*key responsibilities*:
- measuring, reporting, and providing actionable insights on the effectiveness of digital campaigns to address key strategic questions
- evaluates customers' online behavior and provide insights and recommendations for further enhancements to the customer experience
- creating and automating reports and dashboards, showing performance of digital properties, including data on the website traffic and digital marketing campaigns
- analyzing digital analytics data, providing actionable insights to help optimize the marketing efforts and investment choices
- identifying patterns and trends to understand user experience and behavior on the sps website(s), and make recommendations to increase traffic and lead conversions
- analyzing the user behavior and the conversion funnel
*you must have*:
- bachelor´s degree
- experience in b2b marketing
- experience using adobe analytics/google analytics, adobe bizible, tableau/power bi
- experience using marketo is preferred (other marketing automation tools optional - hubspot, eloqua, etc.)
- significant experience in marketing or marketing analytics discipline
- good communications skills to provide actionable insights to the business from your data analysis
*we value*:
- advanced degree in analytical discipline or mba
- excellent analytical skills and a high degree of business acumen
- experience with modeling and development including software/language experience (sql, r, python)
- experience in advanced analytic and statistical techniques related multivariate and a/b testing, digital revenue attribution, customer segmentation, and marketing effectiveness
excellent interpersonal, organization, communication & presentation skills
- experience working in a large global b2b organization
- experience working in a highly matrixed environment
*additional information*:
- *
job id*:req351680
- *
category*:marketing
- *
location*:av. Tamaulipas 141, colonia condesa,1st, 4th and 5th floor,mexico city,ciudad de mexico,06140,mexico
- exempt