Overview
careers to smile about. At pepsico, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including gatorade, lay’s and quaker, our work touches millions of people every day.
at the heart of the company is a team of thinkers, creators, and problem‑solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact on your career and on the world around you.
responsibilities
the opportunity
the data marketing associate manager is a member of the media team responsible for leading the consumer data strategy within pepsico mexico. This role requires leading three distinct dimensions: 1 - data & analytics strategy: lead and deploy the long‑term plan to acquire, clean, enrich, segment and activate data for brand initiatives to tackle main business indicators (brand kpis: affinity, salience, relevance… / business kpis: som, penetration, sales…). 2 - data marketing capabilities: lead the implementation of new and existing data technologies to strengthen companies capabilities by building an interconnected ecosystem to help to grow the business while delivering value to consumers through 1st, 2nd and 3rd party data (cdp, data lake, sfmc and media). 3 - data governance & business outcomes: lead the cross‑functional data teams to deliver an strategic consumer data plan integrating shopper, media, consumer insights, it analytics and global frameworks with the focus in delivering marketing consumer and business value (efficiencies, traffic to store, revenue, incremental impacts, personalization).
the impact
* lead to deliver and deploy consumer data & analytics strategy cross company/platforms.
* ensure each pillar of the data & analytics strategy has a clear roadmap and an implementation path.
* align the data & analytics strategy with local, regional and global teams (global platforms, cdp, sfmc) ensuring the best negotiations.
* lead to deliver the acquisition, cleansing, enrichment, retention, segmentation and activation plan cross platforms and brands.
* work with main executive stakeholders and external partners to deliver value to consumers and business through data (shopper, media, analytics, data governance, s&t, insights and etc).
* manage and inspire data & analytics team to fulfill their goals and lead others for executing plans.
* ensure all platforms and systems are interconnected and well setted in terms of data for getting relevant business information.
main kpis:
* 1 - 1pd acquisition
* 2 - data enrichment (demographics, psychographics, behavioural…) for personalization
* 4 - value capture (efficiencies, roi, traffic to store conversion, revenue, incremental impacts).
qualifications
who are we looking for?
professional:
* at least 4 years of experience in technology industry, consumer goods or related.
* professional / bachelor degree in information technology, marketing, business, economics or related.
* previous experience/diploma working with data & analytics strategy in digital products/marketing or consumer centric projects.
* strong analytical and insights‑generation skills to bring cross industries best practices into the business.
* strategical mindset and results oriented.
* strong project management, presentation, and communication skills.
leadership:
* strong interpersonal skills and cross‑functional teams influence.
* negotiation and leadership capabilities across organization regardless of seniority level.
* written, verbal communication skills (english and spanish).
if this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.
benefits
* opportunities to learn and develop every day through a wide range of programs.
* internal digital platforms that promote self‑learning.
* development programs according to leadership skills.
* specialized training according to the role.
* learning experiences with internal and external providers.
* we love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
* financial wellness programs that will help you reach your goals in all stages of life.
* a flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
* and because your family is also important to us, they can also enjoy benefits such as our wellness line, thousands of agreements and discounts, scholarship programs for your children, aid plans for different moments of life, among others.
we are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.
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