Digital marketing specialist (b2c focus) – part-time
remote – mexico
part-time
compensation: 16,500 – 18,000 mxn / month
about the role
we're looking are looking for a digital marketing specialist with strong b2c campaign experience to drive audience growth and engagement across digital channels.
this is not a content-only role. The ideal candidate will own campaign execution end-to-end, from building funnels to optimizing performance across platforms such as facebook, instagram, and tiktok, while working in a flexible part-time capacity.
this role also requires a self-driven, entrepreneurial mindset — someone who proactively identifies opportunities, builds outreach strategies, and contributes to partnerships that expand reach and impact. .
key responsibilities
b2c campaign management & growth
* plan, execute, and optimize paid and organic campaigns across facebook, instagram, and tiktok
* build and manage marketing funnels (awareness → engagement → conversion)
* track, analyze, and improve campaign performance using data and kpis
* optimize campaigns for audience growth, engagement, and conversions
content & video strategy
* repurpose existing content into short-form videos (reels, tiktok) aligned with campaign goals
* collaborate on content strategy that supports funnel performance
* use ai tools for content creation, optimization, and scaling
outreach & business development
* identify and engage ngos, communities, influencers, and strategic partners
* develop and execute outreach strategies (email, social, partnerships)
* build and nurture relationships that drive visibility and growth
* proactively identify new opportunities without needing step-by-step direction
platform & growth support
* support traffic acquisition initiatives to digital platforms
* assist in optimizing user journey and conversion flow
google ad grants
* support management and optimization of google ad grant campaigns
* monitor performance and improve traffic quality
requirements
* proven experience in b2c digital marketing (must-have)
* hands-on experience managing campaigns on:
* facebook ads
* instagram ads
* tiktok (organic and/or paid)
* strong understanding of marketing funnels and performance tracking
* experience with analytics tools and kpis (ctr, cpa, conversions, etc.)
* experience using ai tools for marketing (content, seo, ads, or analytics)
* ability to execute outreach and partnership initiatives independently
* comfortable working in a fast-paced, startup environment
* availability to work in a part-time remote role
nice to have
* experience with seo tools (e.g., semrush, ahrefs)
* experience with google ads / google ad grants
* background in nonprofits or mission-driven organizations
* portfolio showcasing campaign results or case studies
* fluency in spanish or french (french preferred)
soft skills (critical for success)
* intrapreneur mindset — takes ownership and drives initiatives independently
* highly self-driven and proactive
* strong business and growth instinct
* strategic thinker with execution ability
* strong communication and relationship-building skills
work schedule
* part-time role (hours to be defined based on availability and business needs)
* flexible schedule