*about this position*:at henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day.if you love challenging the status quo, join our community of over * pioneers around the globe.our teams at henkel adhesive technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.with our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills.grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong.all to leave your mark for more sustainable growth.*what you ´ll do*:- implements bu/sbu market and product line strategies to achieve bu/sbu financial goals.- implements global roll-out of new products and programs including communication campaign and ebusiness strategy.- conducts market research and scoping of new market potentials.- identifies long-term marketing opportunities, develops strategies and plans.- conducts portfolio analysis of market segments with customer penetration, market potential / share, profitability and competition.- aligns and matches market unmet needs with innovation activities; collaborates w/innovation team on project status and resource allocation.- supports global su strategies and ensures alignment with global bu/sbu strategy.- delivers customer penetration strategies and develops business models and tactics globally.- coordinates sus and sets cross-su guardrails on marketing, pricing, placement etc.- acts as the first point of contact for and steers the category / brand teams on the global / regional level.- is a project lead for the strategic segments as well as innovation pipeline in collaboration with r&d, supply chain and packaging.- co-creates and supervises digital, social media and e-commerce communication of brands in collaboration with digital marketing manager.- prepares presentations, innovation packages and documents for regular internal meetings and for customer center with external exposure.- contributes to global advertising campaigns - from agency briefing over production preparation to tv spots and digital videos finalization.*what makes you a good fit*:- professional in business administration, marketing, business or similar careers- minimum 5 years of experience in marketing areas developing high impact brands.- knowledge in market analysis tools- advanced level of english*some perks of joining henkel*:- flexible work scheme with flexible hours, hybrid and work from anywhere policies- diverse national and international growth opportunities- globally wellbeing standards with health and preventive care programs- gender-neutral parental leave for a minimum of 8 weeks- employee share plan with voluntary investment and henkel matching shares- flexible benefits- meal vouchers- savings fund- friday early finish