At *sweat pants agency*, we've helped build and scale multiple inc #1 fastest-growing companies — from the #1 consumer product in * to the #1 healthcare company in *.
our team is driven by curiosity, humility, and a relentless focus on results.
now, we're turning that same playbook inward.
we're looking for a *content & seo growth strategist* to own and scale *our agency's internal marketing* — not client work.
this is a hands-on, high-impact role focused on building *sweat pants agency's organic visibility, inbound leads, and brand authority* through ai-assisted, data-driven content.
you'll use tools like *meridian*, *semrush*, *adwords*, and *google search console* to identify opportunities, create pillar content, lead outreach, and keep our content ecosystem performing at the top of search results.
if you love creating systems that make great content perform — and you want to help a proven agency grow its own brand — this role is for you.
*what you'll do*:
*1.
lead our internal content strategy*:
- use *meridian*, *semrush*, and *adwords data* to identify high-impact keywords, topics, and content gaps.
- build a strategic content roadmap designed to capture new search visibility for sweat pants agency.
- create detailed briefs, outlines, and pillar content plans based on data and ai insights.
*2.
create and optimize content*:
- write (or ai-draft and edit) long-form, seo-optimized pillar articles — the kind that attract backlinks and rank.
- collaborate with *our design team* to turn content into visual assets: infographics, annotated screenshots, and downloadable checklists.
- partner with *our dev team* to publish optimized pages, implement structured data, and improve site performance.
- ensure all content follows sweat pants agency's brand voice and narrative standards.
*3.
drive outreach and authority building*:
- use *meridian's outreach suggestions* to identify partner sites and publications for backlinks and guest placements.
- build relationships with editors, marketing sites, and publications for inclusion or citation opportunities.
- track outreach performance, backlinks, and referral traffic in *search console* and *meridian*.
*4.
maintain and refresh evergreen content*: audit and update content quarterly (e.g., "*"
- "*") to maintain accuracy and relevance.
- refresh underperforming content with updated examples, visuals, and keyword alignment.
- keep our content library aligned with current search trends, compliance standards, and industry changes.
*5.
measure and report performance*:
- track seo performance through *google search console*, *analytics*, and *meridian dashboards*.
- monitor rankings, organic traffic growth, click-through rates, and content engagement.
- share monthly reports on key wins, insights, and optimization opportunities.
*requirements*:
*who you are*:
- 2-4 years of experience in *seo strategy, content marketing, or organic growth* (agency or in-house experience).
- hands-on with *semrush*, *google search console*, and *adwords keyword tools*.
- comfortable using *ai tools* (like chatgpt, gemini, or meridian) for ideation, drafting, and optimization.
- excellent writer and editor who can make complex topics clear, human, and engaging.
- strategic thinker who sees seo as a system — connecting research, content, design, and development.
- self-starter who can take ownership, experiment, and drive results with mínimal supervision.
*what success looks like*:
- our organic traffic and keyword rankings grow month over month.
- our content becomes cited and referenced by other marketing publications.
- we have a repeatable, data-driven internal content system that works.
*our core values*:
*stay curious* — always learning, testing, and improving.
*stay humble* — open to feedback and collaboration.
*own it* — take responsibility for results, not just tasks.
*be transparent* — communicate clearly and honestly.
*be fearless* — think creatively and experiment boldly.
*benefits*
*why sweat pants agency*:
- join the team behind multiple *inc #1 fastest-growing brands*.
- work with top-tier marketers and creatives from across the u.s.
- 100% remote, flexible, and outcome-driven environment.
- collaborative, low-ego culture focused on learning and results.