Job description
location: remote
type: part-time (2-3 days per week), contract
overview
dermsquared is a leading education and engagement platform serving the dermatology community, delivering high-quality conferences, digital education, and peer-driven content. Our marketing efforts support both large-scale conferences and always-on digital products, with paid media playing a critical role in audience growth, registrations, and sustained engagement.
we are seeking a paid media manager to own the planning, execution, and optimization of paid digital campaigns across key platforms. This role sits at the intersection of strategy, execution, and performance reporting. You will coordinate creative inputs from internal stakeholders, manage campaign flights and budgets, select the most effective channels, and continuously optimize performance to meet business goals.
key responsibilities
campaign strategy & planning
develop paid media strategies aligned to campaign objectives, audience targets, and budget parameters
select and manage media channels including meta, linkedin, google ads, and programmatic platforms
define campaign structure, flighting, pacing, and success metrics
creative coordination
partner with internal stakeholders to source, traffic, and qa creative assets
ensure creative is platform-ready, on-brand, and delivered on timeline
collaborate with creative and marketing teams to test and iterate on messaging and formats
execution & optimization
build, launch, and manage paid media campaigns across platforms
allocate and reallocate budgets based on performance and priorities
monitor performance weekly and make real-time optimizations to improve efficiency and outcomes
conduct a/b testing on creative, audiences, and placements
reporting & insights
track and analyze campaign performance against kpis such as ctr, cpc, cpa, and conversions
develop clear, actionable performance reports for leadership and stakeholders
translate data into insights and recommendations for future campaigns
cross-functional collaboration
work closely with marketing, creative, digital, and leadership teams
maintain clear documentation of campaigns, budgets, and learnings
ensure paid media efforts are aligned with broader marketing initiatives
qualifications
3+ years of hands-on paid media experience across meta, linkedin, google ads, and programmatic platforms
proven experience managing budgets and optimizing multi-channel campaigns
strong analytical skills with the ability to interpret performance data and act on insights
experience coordinating creative assets across teams and timelines
comfortable presenting performance results to leadership
preferred skills
experience with b2b or healthcare, education, or regulated industries
familiarity with ga4, platform analytics, and reporting dashboards
strong project management and organizational skills
ability to balance strategic thinking with detailed execution
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