As a marketing specialist, you’ll develop and implement marketing strategies utilizing techniques in the fields of social media, web analytics, e-mail marketing, search engine marketing, and search engine optimization.
* deep understanding of digital marketing and digital production.
* proven experience delivering effective and innovative digital campaigns.
* proven experience delivering a variety of digital assets, including rich media online ads, microsites, and social media applications.
* experience managing successful social media campaigns, and a solid understanding of social marketing.
* solid understanding of web metrics and digital analytics, with the ability to generate, analyze, and interpret data.
* must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
* strong management skills and excellent oral and written communication skills.
* experience conducting seo site audits and in-depth analysis.
* ability to conduct and analyze keyword research.
* strong understanding of how to resolve technical seo issues.
* experience working with analytics platforms such as google analytics and google search console.
activities
* develop, manage, and design communication layouts such as presentations, newsletters, event support materials, research papers, and brochures.
* planning, development, and execution of national digital programs and campaigns, including online advertising, website strategy and design, social media, mobile, creation of digital content (website, blogs, press releases), and other deliverables.
* leading ongoing management of digital touchpoints, website changes, social networking landing pages, and mobile. Managing day-to-day production, as well as campaign budgets and schedules.
* owning and maintaining site analytics, metrics, and campaign reporting. In-depth knowledge of seo and adwords programs as well as developing and coordinating multimedia packages.
experience delivering digital campaigns for mainstream products and services. Proficient with:
* illustrator
* indesign
* framemaker
* dreamweaver
* html
* html 5
* css
* wordpress
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