Expert in journey orchestration
as a seasoned expert in salesforce marketing cloud, you will play a pivotal role in designing and executing personalized journeys for our customers. With a strong focus on strategy and execution, this position requires a deep understanding of the salesforce ecosystem and the ability to bridge the gap between technical expertise and business objectives.
this is an excellent opportunity to leverage your skills in creating scalable, automated journeys across multiple channels, utilizing tools such as marketing cloud personalization and real-time personalization. Your experience in developing segmentation rules that achieve business goals, including converting anonymous to identified customers, nurturing leads, improving engagement, reducing churn, promoting the next best action, and maximizing lifetime value, will be invaluable in driving business success.
you will work closely with cross-functional teams, including data science, martech, compliance, and brand teams, to ensure seamless collaboration and effective communication. Additionally, you will have the opportunity to deliver training and create manuals for customer experience (cx) planners and marketing strategists to broaden their knowledge and self-service abilities.