Requisition id:
join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.
subdir ventas digitales & captación (senior manager, digital sales & acquisition)
purpose
the senior manager, digital sales & acquisition (subdir ventas digitales & captación) is responsible for executing digital sales strategies, managing product-channel fit, and optimizing performance across digital touchpoints for driving digital client acquisition and onboarding stages. This role ensures the effective implementation of campaigns, compliance with governance standards, and continuous improvement of digital sales funnels and growth loops through data-driven insights and cross-functional collaboration to enhance digital user acquisition.
this role is key to implement and optimize digital sales initiatives and continuous improvement of growth loop that align with business goals, enhance client acquisition and onboarding, and improve conversion rates across digital platforms.
accountabilities
digital sales strategy & execution
* design and execute digital sales strategies aligned with business goals to drive acquisition and onboarding (first 90 days of client journey)
* design and launch acquisition loops aligned with business goals and customer needs (lead recovery, welcome sequences, education, in-app onboarding, first transaction, first cross-sell)
* scale growth loop performance using metrics like cpa, ltv, and adoption
* manage product-channel combinations based on customer behavior and performance
* validate new campaign ideas and follow-up mechanisms using digital insights
experimentation & performance optimization
* drive commercial actions and monitor digital sales progress
* manage kpis per channel (ctr, conversion rate, engagement) to guide decision-making and goal tracking
* implement and manage multi-channel attribution models for budget and campaign optimization
* co-define and ensure event tracking and deep linking standards
collaboration & governance
* coordinate with marketing, product, and segment teams on messaging and adapt product-channel strategies
* support governance frameworks and data-driven decision-making for campaigns and kpis
* validate legal and regulatory compliance of campaigns and communications
customer experience & personalization
* maintain digital sales performance and propose experience improvements
* adapt and personalize strategies tailored to segment and client stage
* conduct a/b testing and ensure consistent results across digital touchpoints
* share learnings and best practices from campaigns to support knowledge sharing
education / experience / other information
* 3–5 years of experience in digital sales, marketing, or e-commerce
* strong understanding of digital sales funnels, campaign execution, and performance metrics
* experience working with cross-functional teams in a fast-paced environment
* proficiency in digital tools and platforms (e.g., analytics dashboards, customer engagement platform, customer data platform) and analytics tools (e.g., power bi, google analytics, mixpanel, amplitude)
* analytical mindset with the ability to interpret data and generate actionable insights
* excellent adaptability, collaboration, communication and organizational skills
* experience in a financial institution is highly valued
* must be fluent in spanish and able to use english for reporting and platform navigation
working conditions
* plaza scotiabank - miguel hidalgo
* work in an open-concept office environment
* travel may be required.
agradecemos tu interés. Sin embargo, únicamente las personas seleccionadas para entrevista serán contactadas
"si necesitas algún tipo de adaptación en temas de accesibilidad durante el proceso, indícalo a nuestro equipo de atracción de talento"
*bajo ninguna circunstancia solicita pruebas de embarazo, ni de vih*
location(s): mexico : ciudad de méxico : miguel hidalgo
scotiabank is a leading bank in the americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.
at scotiabank, we value the unique skills and experiences each individual brings to the bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, asl interpreter, or assistive technology) during the recruitment and selection process, please let our recruitment team know. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at scotiabank; however, only those candidates who are selected for an interview will be contacted.