Overview
we believe great people build great brands. And we know there is nothing better in the market than a career at brown-forman. Being a part of brown-forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
quote from hiring manager: the associate brand manager will coordinate & execute the most important initiatives to reinforce the leadership of “super premium portfolio”, one of the upcoming portfolios in mexico & the world.
what you can expect
supports brand strategy by analyzing challenges and executing initiatives across all channels, including paid media, activation, and pr. This role helps manage marketing budgets and provides key consumer and market insights to drive brand performance and value.
contribute to the development and execution of annual brand plans by conducting periodic reviews, identifying key challenges, and proposing strategic initiatives.
analyze brand performance, market data, and competitor trends to generate key insights and recommendations for brand growth.
support the financial health of the brand by monitoring its p&l and managing the advertising and promotions budget.
lead the execution of brand communication initiatives and assigned projects across all channels, ensuring alignment with brand strategy.
manage relationships and daily work with key partners, including agencies, vendors, and internal teams, to ensure effective project delivery.
develop and present brand initiatives and reports to internal stakeholders to drive alignment and build a strong internal network.
what you bring to the table
minimum 2-3 years of experience with a proven track record of successfully delivering brand growth in a highly competitive environment.
demonstrated ability to analyze market and financial data to develop strategic proposals and understand brand p&l.
experience managing brand projects, including leading creative development and execution across various media channels.
strong communication skills with experience presenting to diverse stakeholders and managing agency partners.
business-level proficiency in english (written and spoken).
what makes you unique
experience: preferably in the wine & spirits, ready-to-drink (rtd), beer or fmcg industries.
project management: strong project management skills to handle multiple initiatives simultaneously.
time management: ability to manage time effectively and meet deadlines.
who we are
we believe great people build great brands. And we know there is nothing better in the market than a career at brown-forman. Being a part of brown-forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
what we offer
total rewards at brown-forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
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brown-forman corporation is committed to equality of opportunity in all aspects of employment. It is the policy of brown-forman corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
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