Job description
brand & communications team lead
we are seeking a brand & communications team lead to establish and maintain comprehensive brand strategy and equity across all execution channels and media. This role is critical to driving brand awareness and conversion through strategic deployment of integrated communication initiatives.
primary responsibilities:
strategic brand & marketing leadership
1. develop and execute integrated marketing and communication strategy across all divisions (plt, tt, cst, and 2w brands: continental, general tire, and euzkadi)
2. establish brand briefs, market situational analysis, and buyer personas to inform all communication initiatives
3. define core messaging and target audience alignment with commercial strategy and purchase funnel objectives
4. present and secure approval of comprehensive marketing plans from senior management, commercial teams, and external agencies
campaign management & execution
5. direct campaign strategy, execution, and performance monitoring across creative, pr, and digital channels with designated agencies
6. oversee 360-degree product launch communications strategies, encompassing b2b, b2c, and media engagement through agency partnerships
7. develop and coordinate national media plans with clearly defined objectives, strategic approaches, and media mix optimization
8. ensure campaign mechanics, participating distributor information, and supporting materials are properly communicated across website, contishop, and internal platforms
communications development & production
9. create and approve all communication materials supporting product sales across b2b and b2c channels
10. manage production of video, audio, and product content through qualified supplier partnerships
11. develop channel-specific presentation and communication documents for sales teams
12. oversee website content management, translation, seo/sem strategy, and new website project implementation
digital & social media strategy
13. develop and lead implementation of comprehensive brand strategy across digital and social media platforms
14. create content marketing strategies designed to enhance customer engagement and build brand awareness
15. provide digital training and support to b2b initiatives, including tailored strategies for key accounts
16. manage digital and social media support across the americas region, including performance reporting and trend analysis
budget & performance management
17. administer communication budgets across all divisions (plt, tt, cst, and 2w) with monthly tracking and accountability
18. define and monitor key performance indicators for all media plans and digital initiatives
19. conduct post-buy analysis and reporting with comprehensive kpi management and dashboard oversight
20. manage agency administration, kpi tracking, and performance evaluation
trade marketing & sponsorship
21. supervise and coordinate all trade marketing activities to support overall marketing strategy implementation
22. manage sponsorship planning, documentation, sell-in/sell-out coordination, and event evaluation
23. develop and implement comprehensive pr strategy
24. plan, coordinate, and evaluate annual marketing events with established kpi tracking
commercial & customer programs
25. evaluate national sell-out campaigns across all channels
26. define, implement, and review marketing programs including conticlub and contisafe with performance monitoring
27. negotiate with sales teams regarding merchandising, product identification, and promotional initiatives
28. manage customer service decisions for conticlub individual cases and provide responsive support
compliance & internal communications
29. ensure all marketing activities meet established compliance and control requirements
30. develop internal communications strategy and creative materials in collaboration with agency support
31. coordinate media interviews and provide accompanying support
32. deliver briefings and communications to office staff and employees
qualifications
required qualifications:
33. bachelor's degree in marketing, communications or related.
34. minimum 5 years of professional experience in marketing campaigns, brand strategy and positioning, and budget management.
35. available to travel to cdmx
36. demonstrated expertise in analytical and problem-solving methodologies, market analysis, and competitive forecasting
37. proficiency in customer journey design and customer-centric marketing approaches
38. advanced english language proficiency, both written and verbal
39. proven experience in direct team leadership and project management oversight
core competencies & professional attributes:
40. strategic quality leadership with demonstrated ability to drive measurable results
41. capacity to establish ownership and accountability across cross-functional teams
42. expertise in building and sustaining professional networks and strategic partnerships
43. exceptional communication skills with the ability to influence senior management and external stakeholders
44. capability to develop and cultivate high-performing teams in complex, matrix organizational environments
additional information
continental we are committed to building an inclusive and discrimination-free ecosystem in mexico, these principles are rooted in our corporate philosophy and culture. Therefore, it is totally forbidden to request a pregnancy or hiv test as part of our selection processes. #li-at1at