Programmatic Manager (Remote Mexico) - Future Opening
21 hours ago Be among the first 25 applicants
Directive Consulting is the leading B2B performance marketing agency that delivers real revenue — not just leads. We use Customer Generation, our proprietary marketing methodology, to cut through the noise. Forget MQLs — we drive pipeline, fuel SQLs, and scale brands serious about growth. From paid media and SEO/content to CRO, RevOps, and go‑to‑market strategy, we build marketing engines that win in SaaS and across B2B industries.
We move fast, think boldly, and are elite. We hire people who challenge the status‑quo and push campaigns past expectations — sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to mean something, you’ll fit right in. We’re shaping the future of marketing, and you could build something that breaks the mold.
About the Role
The Programmatic Strategist is a crucial, client‑facing role responsible for day‑to‑day management of our programmatic clients, including campaign builds, optimization, and reporting across all programmatic channels (display, native, video, audio, etc). They create and manage custom client strategies and communicate with clients and internal stakeholders. Internally, this role is titled Account Strategist, Programmatic.
What You’ll Do
- Campaign Management: build, optimize, and report on programmatic campaigns across all channels.
- Data Integration: leverage first‑party and third‑party data to target and segment audiences accurately.
- Planning & Setup: develop and implement programmatic campaigns on DSPs such as DV360 and The Trade Desk.
- Optimization: continuously monitor performance and adjust campaigns to meet pacing and performance goals.
- Reporting: generate and analyze performance reports to provide actionable insights and recommendations.
- Troubleshooting: quickly identify and resolve campaign performance and delivery issues.
- Team Collaboration: coordinate with creative, analytics, and account teams for cohesive execution.
- Client Relationship Management: serve as the primary point of contact, provide regular updates, create presentations, and adjust strategies as needed.
What You’ll Bring
- 3+ years of proven programmatic experience at publishers, agencies, or ad‑tech companies (B2B experience is a bonus).
- Hands‑on expertise in media buying, building, and optimizing campaigns in DSPs, preferably TTD and DV360.
- Proven track record in programmatic media planning, buying, and building measurement frameworks.
- Strong understanding of how programmatic and other paid/organic channels work together to surpass client KPIs.
- Experience driving programmatic growth for B2B/SaaS clients with budgets over $50k/month.
- Excellent cross‑collaboration and interpersonal skills, both internally and client‑facing.
- Solid analytical ability, exceptional attention to detail, and a results‑oriented mindset.
Goals
- NSM Attainment: 100%
- CSAT: 4.4+
What We Offer
- Competitive base salary.
- Medical, dental, vision, disability, and life insurance coverage for you and your family.
- Employer‑paid plan for you and 50% contribution for dependents (US, CAD, MX).
- Mental health support: access to certified therapists through Spring Health, membership to Headspace.
- Physical health: Omada therapy, Aaptiv workouts, One Medical membership.
- Unlimited PTO, paid company holidays, birthday off, end‑of‑year recharge, paid parental leave.
- 3% 401(k) match, traditional and Roth options.
- Annual bonus that scales with tenure and company performance.
- Annual company‑wide retreat.
Work Environment Requirements
As a remote‑first company, you will work from your home office and collaborate via Zoom and Slack. You must have a laptop (PC or Mac), reliable internet, and the ability to work effectively from a stationary setup for extended periods. Work requires current authorization and permanent residence in the country of assignment (Mexico, Canada, UK). Reasonable accommodations are available for qualified individuals with disabilities.
Additional Information
Directive values people first and is committed to a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
If you require reasonable accommodations in completing this application, interviewing, or the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.
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