Job description(marketing manager)
*objectives of this role*
- establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments (facebook ads, google ads, microsoft ads, etc)
- lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
*daily and monthly responsibilities*
- working in partnership with our creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
- gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
*skills and qualifications*
- bachelor's degree in marketing, business, or related field
- excellent written and verbal communication skills
- proven experience developing marketing plans and campaigns
- strong project management, multitasking, and decision-making skills
- metrics-driven marketing mind with eye for creativity
- experience with marketing automation and crm tools